Caption – (Photo by Brett Jordan on Unsplash)
Instagram could significantly evolve its content strategy in the coming years with greater emphasis on long-form video and premium content. In a recent interview, Instagram head Adam Mosseri shared insights into how the Meta-owned platform is thinking about its future.
Speaking to Semafor, Mosseri acknowledged that Instagram’s long-standing decision to avoid direct competition with long-form platforms such as YouTube may not hold forever.
“It might turn out that maybe we’ll need premium content to work… It might be that we need long-form video,” he told Semafor.
This marks a notable shift in tone, suggesting that Instagram is actively evaluating whether long-form video will be essential for sustaining future growth. This is significant as creators and audiences increasingly spend more time on platforms that support extended video formats.
Over the past few years, Instagram has largely prioritised short-form content particularly Reels. It reinforces what Mosseri has previously described as the platform’s “core identity” of helping people connect with friends while discovering new interests. However, changing user behaviour and the growing dominance of video-first platforms may push Instagram to rethink that approach.
Mosseri also touched on the possibility of introducing more premium content experiences. Until now, Instagram has relied heavily on short-form discovery powered by algorithmic feeds. However, subscription-based offerings or paid creator content could help unlock new revenue streams while encouraging deeper user engagement.
That said, Mosseri clarified that even if Instagram embraces longer videos, its approach would differ from YouTube’s. According to him, YouTube thrives on long, high-production-value content, whereas Instagram’s ecosystem is built around constant variety, making that model less effective on the platform.
Instagram is also experimenting with ways to extend its presence beyond mobile devices. This is evident from the recent rollout of an Instagram TV app for Fire TV devices, which allows users to watch and share Reels on larger screens. The move signals Instagram’s interest in integrating more closely with living-room experiences.
Looking further ahead, Mosseri spoke about a future where smart glasses and other wearable technologies could play a central role. He suggested that such a shift could happen within the next decade, potentially replacing smartphones and transforming how users interact with Instagram through mixed reality and hands-free experiences.
“For avisual platform, [being] in a medium where you probably want most of your interactions with your smart glasses to be audio-only is a much bigger, more open question that we need to think about,” Mosseri said.
His comments highlight the challenges and opportunities that emerging hardware could bring.
FAQ
Answer. Yes, Adam Mosseri hinted that Instagram may embrace long-form video in the future to sustain growth and adapt to changing user behaviour.
Answer. Instagram is considering subscription-based offerings or paid creator content, which could unlock new revenue streams and deepen user engagement.
Answer. Instagram recently rolled out a TV app for Fire TV devices, allowing users to watch and share Reels on larger screens, and is exploring future integration with wearables like smart glasses.
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