India’s TV Manufacturing Boom: Exclusive Insights from Avneet Singh Marwah

HomeInterviewsIndia's TV Manufacturing Boom: Exclusive Insights from Avneet Singh Marwah
  • PLI scheme and import restrictions boost local TV production.
  • India is the 4th largest TV market globally, with potential to grow.
  • Blaupunkt invests ₹100 crore in new manufacturing facilities.
  • Indian TV makers integrate sustainability and advanced tech.

India’s journey into becoming a powerhouse in TV manufacturing is a tale woven with threads of innovation, smart policy decisions, and a strong commitment to sustainability.

The introduction of the Production Linked Incentive (PLI) scheme has been pivotal, propelling domestic production by curbing fully assembled TV imports and encouraging local manufacturing of critical components like open-cell panels.

This strategic move has not only bolstered India’s position as the 4th largest TV market globally but also set the stage for ambitious growth plans.

Companies like Blaupunkt have embraced this momentum, investing in new manufacturing facilities to stay competitive.

Sustainability remains a cornerstone, with a focus on energy-efficient technologies and eco-friendly practices, reinforcing India’s reputation as a responsible player in the global market.

As technological advancements, particularly in QLED TVs, redefine consumer expectations, India stands poised to not only meet but surpass global standards, driven by a robust ‘Make in India’ initiative that champions local production and economic resilience. Here are inputs from Avneet Singh Marwah, CEO of Super Plastronics Pvt Ltd on the same.

Q1: How has the PLI scheme contributed to India’s TV manufacturing success?

Integrating SharePlay into the Home Environment
Integrating SharePlay into the Home Environment

The PLI scheme has been pivotal, especially in setting the stage for future growth. However, it’s the import ban on fully assembled TVs, or CBUs, that’s really been a game-changer.

While we are yet to see the full impact of the PLI scheme for TVs, it has initiated crucial discussions about manufacturing critical components, like open-cell panels, right here in India.

And with significant investments, like Tata’s new semiconductor plant, the ecosystem is only getting stronger.”

Q2: What is India’s rank globally in TV manufacturing and how has this changed over time?

TV manufacturing is rising in India

India is currently the 4th largest TV market worldwide. To climb to the 2nd position, we need to expand our market size by 30-35 million units, nearly 2.5 times our current capacity.

This indicates a huge potential for growth in our TV manufacturing sector, reflecting significant advancements and the capability for further expansion over time.”

Q3: How is Blaupunkt raising the bars in the competitive TV manufacturing industry?

We’ve invested 100 crore into our manufacturing capabilities, which is a significant step in elevating our standing in the competitive market.

We’re also gearing up to launch a new plant in the last quarter, which will further strengthen our position. By leveraging economies of scale, we are poised to gain a substantial edge over our competitors.”

Q4: How does the commitment to sustainability ‘Made in India’ manufacturers align with global sustainability goals?

Indian TV manufacturers are increasingly integrating sustainable practices into their operations. They’re focusing on energy efficiency by incorporating technologies like LED lighting and energy-efficient components into their products.

This not only cuts down on energy usage but also reduces utility costs. Waste reduction is another critical area, with many companies implementing robust recycling and composting programs to minimize waste production and lower disposal costs.

These efforts significantly boost their reputation among environmentally conscious consumers and investors.”

Q5: What technological advancements have driven the popularity of QLED TVs in recent times?

QLED TVs are being manufactured at a high rate in India

The rise of QLED TVs is largely due to significant advancements in picture quality, including improved color accuracy, brightness, and energy efficiency compared to LED TVs.

Innovations in quantum dot technology have been key, enhancing the overall viewing experience. Additionally, QLED TVs offer seamless smart connectivity, sleek designs, and competitive pricing.

These features have collectively made QLED TVs a preferred choice among consumers looking for high-quality, affordable television options.”

Q6: How do Indian TV manufacturers emphasize their commitment to “Make in India” and domestic production, potentially outshining Chinese brands in terms of supporting local manufacturing and contributing to the Indian economy?

Indian TV manufacturers are deeply committed to the ‘Make in India’ ethos. They have established local production facilities across the country, creating numerous employment opportunities and supporting economic development.

By prioritizing domestic sourcing of components, they not only reduce dependence on imports but also strengthen local industries. This focus on local production resonates well with consumers who are keen to support the Indian economy.

Moreover, Indian manufacturers are dedicated to maintaining high quality and continuous innovation, which helps them stand out in a competitive market dominated by Chinese brands.”


How has the PLI scheme impacted TV manufacturing in India?

The PLI scheme and import ban on fully assembled TVs have significantly boosted local production and encouraged manufacturing of critical components in India.

What is India’s global rank in TV manufacturing?

India is currently the 4th largest TV market globally and aims to expand its market size to climb higher.

What investments has Blaupunkt made in TV manufacturing?

Blaupunkt has invested ₹100 crore into manufacturing capabilities and plans to launch a new plant to enhance competitiveness.

How do Indian TV manufacturers promote sustainability?

Indian manufacturers focus on energy-efficient technologies, waste reduction, and eco-friendly practices to align with global sustainability goals.

What drives the popularity of QLED TVs in India?

Advancements in picture quality, smart connectivity, and competitive pricing have made QLED TVs a preferred choice among consumers.

Also Read: Tata Becomes the First iPhone Manufacturer Company in India; Details Inside

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