Flipkart UPI’s Re 1 Auto Ride Campaign Creates Buzz in Bengaluru Ahead of Big Billion Day Sale

Highlights

• Flipkart’s viral campaign in Bengaluru offered auto rides for just Re 1.
• It was to promote its Big Billion Day sale and Flipkart UPI payment system.
• The campaign was launched on 20 September 2024 and ran during peak hours
• Riders also received Rs 11 cashback on UPI transactions.

 Flipkart UPI’s Re 1 Auto Ride Campaign in Bengaluru. (Image credit – @AlokMohankalra on X)

Call it a marketing gimmick or a well-thought-out move as some did on the internet, Flipkart successfully managed to catch netizens’ attention this week. Here’s a quick recap of what happened.

Walmart-owned Flipkart grabbed attention in Bengaluru with a viral campaign that offered commuters in the city auto rides for just Re 1 with Flipkart UPI. City locals were quick to line up to take advantage of this deal and it made quite a noise on social media as well.

#ECommerce giant #Flipkart announced ₹1 rupee auto rides in #Bengaluru, ahead of their Big Billion Day sale. To promote their #UPI payment mode, Flipkart has joined with the local auto drivers and launched the campaign in tech capital.

More details here: pic.twitter.com/lHIVMVYTIS

— Hindustan Times (@htTweets) October 2, 2024

Ahead of its #BigBillionDaysSale, #Flipkart launched a #Bengaluru campaign offering auto-rickshaw rides for just Re 1 during peak traffic hours. 🚖💸

The promo quickly went viral, with netizens joking it’s “harder than getting a reply from a crush.” 😅

Read here🔗… pic.twitter.com/rAOxfPdk7D

— Mint (@livemint) October 1, 2024

The promotional campaign was launched ahead of Flipkart’s annual Big Billion Day sale.

The campaign started on September 20 and was designed to build excitement around the sale. The purpose was to promote Flipkart’s UPI payment system. Autos participating in the campaign were equipped with Flipkart’s UPI payment system.

Riders also received Rs 11 cashback on each UPI transaction.

 Flipkart UPI payments also received Rs 11 cashback on each UPI transaction. (Image credit – Flipkart)

The e-commerce company partnered with OML (Only Much Louder) to bring this campaign to life.

Bengaluru, India’s tech hub, is known for its peak hours traffic and commute issues. Flipkart tactically planned the promotion to run during peak hours trying to ease the hassle of finding autos at busy times.

Can’t believe Bengaluru people got ₹1 auto rides due to Flipkart UPI, when I was there I got more rejections from Autowalas than girls on Hinge. 😤😤
Watch how Flipkart UPI changed the game!#RideWithFlipkartUPI#TheBigBillionDayshttps://t.co/3VeSWJFSj8

— Amit Parab (@BrandAmit_) September 27, 2024

City commuters were evidently thrilled by the offer as many took to social media to express their delight.

The campaign also gathered reactions online with memes and social media posts flooding the popular platforms.

On Big Big Billion Days, Flipkart UPI is giving auto rides in Bengaluru only at ₹ 1 fare. #RideWithFlipkartUPI

Meanwhile Bengaluru people: pic.twitter.com/nnuRuHU2sk

— Sagar (@sagarcasm) September 20, 2024

Rest states to Flipkart UPI : pic.twitter.com/d62dTEm2sF

— Anant Kashyap (@theanantkashyap) September 20, 2024

Why only in Bangalore? Kindly start this every city. Ek Rupee me Auto Ride. Fantastic idea.@Flipkart@flipkartsupport#RideWithFlipkartUPI pic.twitter.com/YbAcvHadlI

— ALOK MOHAN KALRA (@AlokMohankalra) September 20, 2024

Some X (previously Twitter) users from other cities even called for the campaign to expand to other cities across India.

FAQs

Q1. What was the purpose of Flipkart’s viral campaign in Bengaluru?

Answer. Flipkart’s campaign aimed to build excitement for its Big Billion Day sale and promote its UPI payment system by offering auto rides for just Re 1.

Q2. When did the Re 1 auto ride promotion start in Bengaluru?

Answer. The promotion started on September 20, 2024, and ran during peak hours to help commuters.

Q3. How did the public react to Flipkart’s Re 1 auto ride campaign?

Answer. The campaign was a huge success, with many locals taking advantage of the offer and generating significant buzz online with memes and social media posts.

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