Highlights
- Flipkart Plus Premium, an upgraded loyalty programme, offers double SuperCoins and more
- It requires 8 transactions to qualify for Flipkart Plus Premium.
- Newcomers to Plus Premium get a welcome gift of 300 SuperCoins.
- Plus Premium members get early access to Flipkart events like Big Billion Days and Big Shopping Days.
Flipkart, the prominent e-commerce platform in India, recently teased its advanced loyalty programme, dubbed as Flipkart Plus Premium.
Although the company had previously hinted at the inception of this service, it had refrained from disclosing specific details.
Existing as an enhanced tier of the original Flipkart Plus loyalty programme, Plus Premium comes with superior benefits, despite being complimentary like its counterpart.
In its latest announcement, Flipkart has finally shed light on the specifics of the Plus Premium tier.
Apart from all the other benefits, a salient feature in this new subscription tier from Flipkart is that Premium Plus members will be eligible to accumulate double the SuperCoins on each purchase.
For the uninitiated, SuperCoins lets users avail extra offers, services, discounts and more. Let’s find out more about this
As per Flipkart, under this revamped programme, customers must successfully complete 8 transactions on the website to be eligible for Flipkart Plus Premium.
Once part of this new tier, users can gain 8 SuperCoins after having spent at least Rs 100.
However, there is a cap of 100 SuperCoins that can be earned from a single transaction. You can head over to the SuperCoin Zone on Flipkart’s website or app, to check out how many SuperCoins you have.
Flipkart Plus Premium’s intent is to offer enhanced benefits to loyal members who frequently shop on the platform.
As such, existing Flipkart Plus members who meet the necessary criteria will automatically ascend to the Plus Premium tier.
Newcomers to Plus Premium are welcomed with a substantial boon of 300 SuperCoins. In line with key benefits on offer, Plus Premium members will also enjoy the advantage of early access to select products during major sales events such as the Big Billion Days and Big Shopping Days.
Furthermore, Flipkart has promised to award a flat 400 SuperCoins for more than 10,000 transactions, a privilege exclusive to Plus Premium members. The awarded SuperCoins are credited to a member’s account once the return period for all items in their order has elapsed.
It would appear that Flipkart expects users to leverage this opportunity to benefit from exclusive membership perks as the annual Big Billion Days Sale approaches.
Early access to deals, and an increased rate of SuperCoin accumulation will be key for users to frequent the e-commerce website during the sale period.
Importantly, no additional fee is levied for the loyalty programme, with eligibility determined based on the frequency of transactions made throughout the year.
In an increasingly competitive e-commerce environment, initiatives like Flipkart Plus Premium can set a brand apart.
By offering added value without any additional cost, Flipkart is likely to foster brand loyalty, enhance customer retention, and establish itself as a preferred shopping destination.
The company is anticipated to continue investing in services and features that focus on enhancing the customer experience, making shopping more personalised, convenient, and enjoyable.
FAQs
Ques: What makes Flipkart Plus Premium different from the standard Plus tier?
Ans: The new Plus Premium tier offers a higher number of SuperCoins earned per transaction – double that of the standard Plus tier. Additionally, it also provides exclusive access to select products during major sales events, a feature not available to standard Plus members.
Ques: How can I track my SuperCoins on Flipkart?
Ans: You can check your SuperCoins balance by going to the SuperCoin Zone located in the Accounts section of the Flipkart app or website.
Ques: What are the criteria for becoming a Flipkart Plus Premium member?
Ans:You need to complete at least 8 transactions on the Flipkart platform to be eligible for the Plus Premium tier. Existing Plus members who meet this criterion will automatically be upgraded to the Plus Premium tier.
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