Tech billionaire Elon Musk has surprised many by praising Apple’s latest holiday advertisement promoting the new Hearing Aid feature of the AirPods Pro 2. Mush is known for his usual clashes with Apple including a past threat to ban Apple devices at Tesla if OpenAI was integrated at the OS level. This makes Musk’s positive comment on Apple a rather unexpected shift.
Apple CEO Tim Cook shared the ad on X (formerly Twitter) expressing his pride in the innovation. “I’m so proud of the many teams across Apple developing powerful technologies that are improving people’s lives,” he wrote.
“The Hearing Aid feature on AirPods Pro 2 uses your personalised sound profile so you can hear the moments that matter,” he added.
I’m so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter. pic.twitter.com/DsGytAUQAR
— Tim Cook (@tim_cook) November 28, 2024
Musk’s reaction was brief but impactful. He wrote, “This is cool” while quoting Cook’ss post. His comment quickly gained traction with over 4 million views and countless users agreeing with his sentiment.
This is cool
— Elon Musk (@elonmusk) November 29, 2024
The advertisement showcases a touching Christmas morning scene. It follows a father with hearing loss who struggles to hear his family’s joyful chatter.
The moment he puts on his AirPods Pro 2, the muffled sounds turn into crystal-clear voices allowing him to fully engage in the special moment with his wife and daughter.
The ad also sheds light on a significant issue. Millions of people suffer from untreated hearing loss often delaying help for years.
Apple’s new feature aims to bridge this gap by offering a quick, scientifically validated hearing test and a clinical-grade hearing aid experience directly through the AirPods Pro 2.
Viewers have been deeply moved by the ad. “I actually teared up. Very heartfelt,” commented one user.
Another wrote, “It’s amazing to see technology being used in such meaningful ways. Kudos to the team.”
Apple releasing a hearing aid version of their headphones is amazing. It will bring down the costs of a quality programmable hearing aid tremendously. Anyone with elderly family members knows how expensive hearing aids are.
— Adam Lowisz (@AdamLowisz) November 29, 2024
Apple’s Heartstrings ad seems to have struck a chord this holiday season even with one of its most vocal critics.
Answer. The advertisement promotes the new Hearing Aid feature of the AirPods Pro 2, which uses a personalised sound profile to help users hear important moments clearly.
Answer. Elon Musk praised the Apple ad by saying, “This is cool,” which was a surprising and positive comment given his history of clashes with Apple.
Answer. The Hearing Aid feature aims to address the issue of untreated hearing loss by providing a quick, scientifically validated hearing test and a clinical-grade hearing aid experience through the AirPods Pro 2.
Read More: Elon Musk Unveils X TV on Beta: A New Live Streaming App for Smart TVs
Read More: Apple Releases New Firmware Update 6B32 for AirPods Pro 2
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