Consumer electronics major Samsung is celebrating this Independence Day with a brand new initiative for defence personnel. Serving and retired defence personnel can now avail Canteen Stores Department (CSD) rates while buying Samsung TVs and digital appliances such as air conditioners, refrigerators, microwaves and washing machines from select Samsung Smart Plaza stores as well, in addition to CSD depots.

This initiative is aimed at enhancing buying experience and offering a wider range of Samsung products to defence personnel at select Samsung Smart Plazas across the country. Samsung Smart Plazas offer an exclusive and complete range of consumer electronics and Samsung Experience Consultants (SECs) at these stores ensure that consumers get live demos and detailed understanding of product features, the company said in a statement.

“Keeping in mind the upcoming festive season, Samsung has created a one-of-its-kind initiative by offering CSD benefits at Samsung Smart Plazas to defense personnel and their families. This Independence Day, our endeavour through this program is to create an intimate brand experience by enhancing shopping convenience for them. We hope to continue adding value to their lives with our innovative products and services,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.