Crossbeats’ latest Ignite S4 marks a new era in smartwatch innovation

After a year full of innovative launches across wearable, TWS and audio segments, Indian consumer technology brand Crossbeats today announced Ignite S4, marking a new era in smartwatch innovation. An essential upgrade to its predecessor, Ignite S4 is Crossbeats’ most intuitive smartwatch bolstered with advanced hardware performance to deliver a connected and seamless experience to users. Further strengthening its position as a fast-growing D2C brand, Crossbeats launch of Ignite S4 is exclusively on crossbeats.com at an introductory price of Rs 4,999.

In a statement about the company’s first offering in 2022, Crossbeats co-founder Archit Agarwal said, “In addition to donning an industry-leading display, our latest smartwatch comes with a few all-new health-related features like Blood Glucose tracking. Alongside health, adequate attention has been paid to the lifestyle element associated with smartwatches. Ignite S4 allows location sharing and is completely voice assistant enabled. Upping the ante as compared to its predecessor, the timepiece offers split screen display, triple theme and customizable widgets.”

He further said that the watch also has a larger 1.8-inch IPS HD display, 3D curved screen and hosts a lot of smart features in three unique colour variants – Forest green, Oxford blue, and Coal black. Crossbeats Ignite S4 is loaded with 18 primary watch faces along with an in-built Multisport training feature. It has a robust battery that offers up to three days of battery life.

This comes just months after the homegrown consumer technology brand launched the Ignite Pro series, which comprised Ignite S3 Pro – an industry first affordable Bluetooth calling smartwatch with split screen and wallet features – and Ignite Pro – an entry level smartwatch with the biggest screen in the segment.