Highlights

• Alexa was most used for music in India with BTS, Jennie, Blackpink, Taylor Swift, Michael Jackson and Indian legends like Lata Mangeshkar and Arijit Singh topping requests.
• Podcast listening grew steadily with users asking for true crime, business, spirituality, and mythology shows such as The Desi Crime Podcast, Finshots Daily, and The Stories of Mahabharata.
• Indians asked Alexa about actors, athletes and business leaders, often mixing English, Hindi and Hinglish in their queries.

Caption – What Indians Asked Alexa in 2025. (Image credit – Amazon)

Amazon has revealed fresh insights into how Alexa users in India interacted with the voice assistant throughout 2025. Based on data collected between January and November 2025, the report highlights the most popular questions asked in English, Hindi, and Hinglish. From global music sensations and Bollywood legends to podcasts and celebrity trivia, Alexa emerged as a hands-free companion for entertainment, information, and everyday curiosity.

What India Asked Alexa in 2025?

Music remained Alexa’s biggest attraction for Indian users. K-Pop led the curiosity charts with BTS, Jennie and Blackpink ranking among the most searched artists. International pop icons such as Taylor Swift, Justin Bieber and Michael Jackson also featured prominently.

At the same time, Indian music legends like Lata Mangeshkar and Kishore Kumar continued to draw interest, alongside modern favourites including Arijit Singh, Shreya Ghoshal and Pritam.

Alexa also played the role of a personal DJ in many households. Users frequently requested everything from trending K-Pop hits to Bollywood chartbusters and timeless classics. Tracks such as APT by Rosé and Bruno Mars, Shaky by Sanju Rathod, Sapphire by Ed Sheeran, along with popular film songs like Saiyaara and Aaj ki Raat, were among the most played via Alexa and Amazon Music.

Podcast listening showed consistent growth as well. Indian users turned to Alexa for content across a wide range of genres, including spirituality, business, storytelling, and true crime. Popular podcast requests included The Desi Crime Podcast, The Horror Show by Khooni Monday, Finshots Daily, The Ranveer Show, Raj Shamani’s Figuring Out, and mythology-focused content such as The Stories of Mahabharata.

Beyond entertainment, Alexa served as a quick-access trivia tool. Users frequently asked about actors, athletes, and business leaders, with a strong focus on details like net worth, height, and personal life. Names such as Virat Kohli, Cristiano Ronaldo, Shah Rukh Khan, Amitabh Bachchan, Salman Khan, and MS Dhoni topped the list. Many of these questions blended languages, with queries like “Alexa, Virat Kohli’s net worth kya hai” or “Amitabh Bachchan ki height batao.”

Interest in prominent business figures was equally strong. Users showed particular curiosity about wealth and success stories linked to Elon Musk, Mukesh Ambani, Gautam Adani, and Jeff Bezos.

General knowledge questions completed the picture, covering Indian and global political leaders, basic geography, and population-related topics.

Here’s everything that Indians asked Alexa in 2025 –

Top Music Trends

• K-Pop artists BTS, Jennie, and Blackpink were frequently requested.
• International artists including Taylor Swift, Justin Bieber, and Michael Jackson were also popular.
• Indian music legends Lata Mangeshkar, Shankar Mahadevan, and Kishore Kumar remained among the most asked-about.
• Frequently requested songs included APT (ROSÉ & Bruno Mars), Shaky (Sanju Rathod & G-SPXRK), Sapphire (Ed Sheeran), Saiyaara (from Saiyaara), Sahiba (Aditya Rikhari), and Golden (HUNTR/X, EJAE, AUDREY NUNA, Rei Ami & KPop Demon Hunters Cast).
• Artists most requested on Alexa and Amazon Music included Arijit Singh, Pritam, Shreya Ghoshal, Bruno Mars, ROSÉ, Lata Mangeshkar, and Kishore Kumar.

Top Requested

Songs –

• APT (ROSÉ & Bruno Mars),
• Shaky (Sanju Rathod & G-SPXRK),
• Sapphire (Ed Sheeran),
• Bum Bum Bole (Shaan, Aamir Khan, Shankar-Ehsaan-Loy & Prasoon Joshi),
• Aaj ki Raat (from “Stree 2”),
• Saiyaara (from “Saiyaara”),
• Sahiba (Aditya Rikhari),
• Uyi Amma (Amit Trivedi, Madhubanti Bagchi & Amitabh Bhattacharya),
• Die With A Smile (Lady Gaga & Bruno Mars),
• Golden (HUNTR/X, EJAE, AUDREY NUNA, Rei Ami & KPop Demon Hunters Cast)

Artists –

• Arijit Singh
• Pritam
• Sanju Rathod
• Lata Mangeshkar
• G-SPXRK
• Shreya Ghoshal
• Bruno Mars
• ROSÉ
• Shankar Mahadevan
• Kishore Kumar

Podcasts –

• The Stories of Mahabharata,
• TED Talks Daily,
• The Horror Show by Khooni Monday,
• Kahani Suno,
• The Sadhguru Podcast – Of Mystics and Mistakes,
• Finshots Daily,
• The Desi Crime Podcast,
• The Ranveer Show,
• Teen Taal,
• Raj Shamani’s Figuring Out

General Knowledge Questions

• Users asked about political leaders, geography, and population.
• Frequently asked questions included “Alexa, who is the Prime Minister of India?”, “Alexa, दिल्ली की Chief Minister कौन है?”, and “Alexa, who is the President of the United States?”

Celebrity and Sports Queries

• Alexa users frequently asked about actors, sports figures, and business leaders including Virat Kohli, Cristiano Ronaldo, Lionel Messi, Shah Rukh Khan, Amitabh Bachchan, and Salman Khan.
• Common questions included net worth, spouse details, and height.
• Business leaders like Elon Musk, Mukesh Ambani, Gautam Adani, and Jeff Bezos were among the most asked-about for net worth queries.

FAQs

Q1. What type of content did Indians most often request from Alexa in 2025?

Answer. Music was the biggest attraction, with requests ranging from trending K-Pop hits to Bollywood chartbusters and timeless classics.

Q2. Which artists were most searched by Alexa users in India in 2025?

Answer. Popular searches included BTS, Jennie, Blackpink, Taylor Swift, Justin Bieber, Michael Jackson, and Indian legends like Lata Mangeshkar, Kishore Kumar, and Arijit Singh.

Q3. Did podcast listening grow among Alexa users in India?

Answer. Yes, podcasts gained traction across genres like true crime, business, spirituality, storytelling, and mythology, with shows such as The Desi Crime Podcast and Finshots Daily being popular.

Q4. What kind of trivia questions did Indians ask Alexa?

Answer. Users frequently asked about actors, athletes, and business leaders, from Virat Kohli and Shah Rukh Khan to Elon Musk and Mukesh Ambani, often mixing English, Hindi, and Hinglish in their queries.

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