boAt Unveils Next-Gen Audio Innovations at CES 2025, Highlighting ‘Made in India’ Excellence and Celebrating Global Tech Partnerships

Highlights

• boAt today unveiled its latest lineup of audio products and significant technology partnerships at CES 2025 in Las Vegas.
• boAt’s flagship product at the event is the Nirvana X TWS, a premium true wireless stereo (TWS) offering.
• boAt’s showcase at CES 2025 also highlighted its strategic collaborations with leading global technology partners.

boAt is all set to unveil its cutting-edge lineup of audio products and technology partnerships at the prestigious Consumer Electronics Show (CES) 2025 in Las Vegas, USA.

Highlighting a vision that blends innovation with health and well-being, boAt is poised to showcase its continued commitment to delivering globally relevant, technologically advanced, and “Designed & Engineered in India” audio products that cater to a worldwide audience.

At CES 2025, boAt will debut its flagship product, the Nirvana X TWS – a premium offering designed and engineered in India.

This revolutionary product features Knowles Balanced Armature drivers and Mimi’s personalized audio technology, providing consumers with an unmatched audiophile & health-conscious listening experience.

The Nirvana X TWS is poised to cater to the growing demand for immersive audio products that offer both performance and well-being benefits.

Along with the Nirvana X TWS, boAt will offer an exclusive preview of its upcoming Nirvana product range for FY26, including the highly anticipated Nirvana Crystl – another Made in India product. The range will also feature the Nirvana Zenith Pro and Nirvana Ivy Pro, taking audio experiences to new heights. In addition, boAt will highlight its recently launched Nirvana Ivy, setting new benchmarks in the TWS category.

Pioneering Partnerships and Cutting-Edge Technologies

boAt’s showcase at CES will also underscore its collaboration with leading global technology partners. This includes innovations such as:

• Ceva RealSpace® embedded spatial audio rendering engine with precise head tracking to bring total immersion to any audio content.
• Dolby Atmos immersive audio technology for superior sound quality.
• LDAC technology for high-resolution audio streaming, ensuring a premium listening experience.
• Hi-Res Audio certification from the Japan Audio Society, ensuring top-tier sound clarity.
• Balanced Armature drivers by Knowles for optimized sound delivery.
• Mimi personalized audio technology, enhancing the user’s unique auditory experience.

These technologies, co-developed with international experts, will elevate boAt’s audio products to meet world-class standards while celebrating their Indian engineering roots.

Empowering Innovation through boAtLabs

As CES 2025 unfolds, boAt’s presence will firmly establish the brand as a leader in the global audio and lifestyle market, showcasing a future where innovation, health, and Indian engineering come together to create next-generation audio experiences.

FAQs

Q1.What are Technological Advancements and Collaborations ?

Answer . boAt’s showcase at CES 2025 also highlighted its strategic collaborations with leading global technology partners. The company is integrating advanced technologies, such as:

Ceva RealSpace® spatial audio rendering engine with head tracking for immersive audio experiences.

Dolby Atmos for rich, dynamic sound. LDAC for high-resolution audio streaming. Hi-Res Audio certification from the Japan Audio Society for top-tier sound clarity.

Knowles Balanced Armature drivers for enhanced audio performance. Mimi personalized audio technology to optimize sound based on individual hearing profiles.

These innovations, co-developed with international experts, aim to provide world-class audio experiences while celebrating India’s engineering expertise.

Q2.What is Innovation at boAtLabs ?

Answer.boAt’s success is driven by boAtLabs, the company’s in-house research and development team based in India. boAtLabs plays a crucial role in the design, prototyping, and development of new products.

This innovation hub enables boAt to push the boundaries of audio technology while meeting the needs of a global audience, all while staying true to the “Made in India” commitment.

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