Lifestyle consumer tech brand Avita has joined hands with Reliance Digital to further strengthen its reach and position itself as an industry leader in the Indian market. The Avita products are now available with Reliance Digital stores and website.

The international consumer arm of Nexstgo, Avita is known for its extensive range of sleek and portable laptops which have created ripples in the market since its launch with Liber V and Avita Essential.

Alex Chung, CEO, Nexstgo, said, “To me, business isn’t about wearing suits, it’s about being true to yourself, your ideas and focusing on the essentials. Partnering with Reliance Digital will surely give a boost to the business and will make Avita one of the most reliable and affordable laptop brands in India.”

Seema Bhatnagar, Regional Business Director, Avita Laptops, said, “We are pleased to announce our partnership with Reliance Digital. This association shall have easy access to consumers for both offline and online stores.”

Brian Bade, Chief Executive, Reliance Retail, said, “We are happy to add Avita to the portfolio of leading and reputed consumer electronic brands offered at our stores and online platforms. At Reliance Digital, we strive to provide our customers with the best and widest range of electronic products at the most competitive prices. Avita is one of the trusted and reliable laptop brands in the market, and I am sure that our partnership with them will strengthen our market offering and add to the shopping delight of our customers.”

Associating with the big names in the sector and introducing high-end technology through its new range of laptops, Avita is carving a new path to growth in the Indian tech industry.