Highlights
- Apple’s Scary Fast event to potentially showcase new MacBooks and iMacs.
- Next-generation M3 silicon chips are highly anticipated at the event.
- The event will be an online-only affair, streamed on multiple platforms.
- Possibility of a USB-C universal charging system and MacBook Pro refresh.
Apple is all set to host its second major event of the year, named “Scary Fast,” slated for today, October 30th.
With Halloween themes and mysterious clues scattered through the event’s invite, industry insiders are buzzing with anticipation for a potential showcase of new MacBooks, iMacs, and next-generation M3 chips.
Here’s what you can expect, when and where to tune in for this much-awaited virtual gathering.
When and Where to Watch
The event is scheduled for October 30 at 5 pm Pacific Time (5:30 am on October 31 IST) and will be live-streamed exclusively on Apple’s official website.
If you’re looking for additional platforms, the event will also be available on Apple’s official YouTube channel and the Apple TV app.
Notably, Apple has opted for an online-only event, ruling out any in-person attendance.
What To Expect
New Mac Products
As per the event’s invite, featuring a silver Apple logo transforming into a Finder widget via augmented reality, speculation is rife that Apple may unveil its latest Mac products.
This could potentially include new MacBooks and iMacs.
Apple has not refreshed its 24-inch iMac since 2021, and reports suggest that an update might be in the offing.
M3 Silicon Chips
TechCrunch hypothesizes that the term “Scary Fast” could allude to new chips, likely the next-generation M3 silicon.
With dwindling Mac sales due to various factors, the new chip could be Apple’s gambit to revitalize interest and sales in the Mac lineup.
Reports indicate these new M3 chips will be built on TSMC’s 3nm process, promising increased speed and efficiency.
New iMac Pro Timeline
While industry experts like Mark Gurman from Bloomberg suggest that a larger iMac Pro model could be in the pipeline for late 2024 or early 2025, Ming-Chi Kuo believes the new 24-inch iMac could be released next year.
USB-C Universal Charging System
The event could also see the launch of new accessories as Apple is gradually transitioning to a USB-C universal charging system.
Chances are that perhaps Apple will roll-out USB-C powered Magic Keyboard and Mouse, a feature most tech aficionados are longing for.
MacBook Pro Refresh
Apple had launched its 14-inch and 16-inch MacBook Pros with M2 Pro and Max chips earlier this year.
However, dwindling stock points to a likely refresh, potentially featuring the new M3 Pro and M3 Max chips.
FAQs
When and where can I watch the Apple Scary Fast event?
The Scary Fast event is scheduled for October 30 at 5 pm Pacific Time and will be available for streaming on Apple’s official website, YouTube channel, and Apple TV app.
What can we expect in terms of new Mac products?
Based on industry speculation, Apple is expected to announce new MacBooks and possibly a refreshed 24-inch iMac. The event invite hints at new Mac products through augmented reality features.
Will Apple announce new chips at the event?
There’s a high likelihood that Apple will unveil its next-generation M3 silicon chips. These chips are expected to offer performance gains and greater efficiency, potentially boosting Mac sales.
Are there any other hardware announcements expected?
While primary focus is on Mac products and M3 chips, Apple could also introduce new accessories, possibly moving towards a USB-C universal charging system.