Highlights

• Apple’s “Let Loose” event set for May 7, promises a unique experience.
• Early morning start at 7 a.m. PT, deviating from traditional 10 a.m. timing.
• New iPad Pro with OLED display and M4 chip expected.
• Additional upgrades rumoured for iPad Air and related accessories.

Apple fans, get ready for something a little out of the ordinary next week.

The company has been drumming up hype for its upcoming May 7th launch with a twist – promoting it as a “different kind of Apple event.”

As per 9to5Mac, in the build-up to next Monday’s pre-recorded keynote, likely focused on new iPad hardware, Apple’s social media accounts have been running cryptic ads teasing that the company is “drafting up something special for you.”

The ads go on to promise a “different kind of Apple Event” is in store when the virtual festivities kick off at 7am PT.

A Different Apple Event?

Just what could make this particular launch event so unique is anyone’s guess at this point.

The start time of 7am PT is definitely unorthodox for Apple, which typically prefers kicking things off later in the morning around 10am.

And holding a product event in May at all is a rarity for the notoriously tight-lipped company.

Perhaps the biggest hint is the “drafting” reference, which could nod to the heavy presence of iPad software and accessories like the Apple Pencil expected to be showcased.

Maybe Apple has some reimagined input methods or productivity tools cooked up that warrant the “different” label.

Then again, it could be that Apple is simply overplaying its hand a bit with the mysterious marketing.

After all, last year’s October event launched new Macs and iPads in a stripped-down, 30-minute virtual presentation.

Still, the company’s best product launches are the ones that manage to surprise and delight.

So while tempered expectations are wise, there’s an intriguing possibility that Apple has something genuinely fresh and unexpected in store for its first launch event in over half a year.

A redesigned iPad Pro with OLED display and desktop-caliber M4 silicon is practically a given, but maybe there’s more…

The truth will be unveiled when Apple’s “different kind of event” streams live on May 7th at 7am PT.

FAQs

What makes the upcoming Apple event different?

Promoted as a “different kind of Apple Event,” it features an unusual start time at 7 a.m. PT and hints at unique new product features, specifically for the iPad line.

What products are expected to be launched at this Apple event?

Apple is rumoured to introduce a new iPad Pro with an OLED screen and M4 chip, and an updated iPad Air with the M2 chip, including a new 12.9-inch model.

Where is Apple promoting the May 7 event?

The event is being promoted on social platforms like Instagram and Facebook, highlighting its unique nature with the slogan “Let Loose.”

Has Apple held a similar event in the past?

Apple typically hosts its events at 10 a.m. PT; this earlier timing and the promotional approach suggest a fresh format compared to usual presentations.

What other upgrades are expected alongside the iPads?

New versions of the Magic Keyboard and Apple Pencil are also anticipated to debut, enhancing the overall iPad experience.

Also Read: Apple to Host London Event Alongside Let Loose Product Launch

Also Read: WWDC 2024 Expectations and Announcement Timeline: All You Need to Know