Anvidha Technologies launches eyewear platform EyeMyEye

Anvidha Technologies has raised over $1.5mn in seed funding from its founders and select HNIs to launch its highly-anticipated eyewear platform – EyeMyEye in India. The capital received will be utilized to expand the business and build a powerful and reliable omni-channel platform in India.

EyeMyEye offers a wide range of in-house collections and international brands. Apart from voguish designs for men, women and seniors, the platform also caters to youngsters with its stylish range of kids’ eyeglasses and sunglasses.

Ganesh Iyer, Founder and CEO, Anvidha Technologies, said, “The launch of EyeMyEye is a great execution milestone for us. The team has pulled-off the pan-India launch amid the pandemic, which is even more commendable. We’ve received over 6300 sign-ups and 500+ orders on the day of the launch with minimum marketing efforts.”

The brand will also release a digital campaign – “Get Ready For Your Moment of Clarity” to announce its launch. The campaign will be widely promoted across multimedia platforms with digital and social media communication.