Anker Innovations plans aggressive network expansion in India

Anker Innovations, a global leader in charging technology and consumer electronic products, has announced an aggressive roadmap to expand its dealer and distributor network in India. The company plans to add over 1,500 touch points nationwide in the ongoing fiscal year which will help the brand to expand further to Tier 2 & 3 cities, said Anker in a statement.

Anker Innovations has four sub-brands – Anker, Soundcore, Eufy, and Nebula – and they offer solutions in different fields. The company was recently announced as world’s No.1 charging brand.

Strong online presence

Anker Innovations has a strong online presence and a strong dealer network in Tier 1 cities. It plans to add more than 1,500 consumer facing channel partners across India by the end of 2022, and more than 3,000 consumer facing channel partners by the end of 2023, in order to capitalize on business possibilities in important metro areas and Tier 2 and Tier 3 cities.

Sathish Vittal, Country Manager, SAARC, Anker Innovations, said, “Today Anker Innovations is a reputed brand name in the online and offline business. Our network presence is strategically expanding which is a testimony to the encouraging response that we are receiving, from both our customers and dealer partners. By attracting new dealers in these times, we are also catering to the more customers across.”

“We have achieved substantial growth in India over the last 5 years, thanks to our customers and dealers. Our mission is to always innovate in design and technology, in order to create the best technological solutions for the Indian market,” said Vittal.

Channel partner program

The global consumer electronics brand has also come up with its Channel partner program, wherein partners will receive the best possible support to augment new markets for Anker products. The claims to have also established a robust onboarding process for new partners, which includes special training. In addition, the partners will enjoy access to special pricing models, sales enablement support, benefit calculators and other sales and marketing materials. The partners will also benefit with an Anker Expert assigned to them to assist throughout the customer engagement journey.

Anker Innovations said it has simplified the application process for dealers and distributors who wish to associate with the brand. The company has taken the entire procedure online to maintain the necessary safety protocols, it said.

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