Caption – (Photo by Zulfugar Karimov on Unsplash)
In a new development, YouTube has announced a major AI-driven upgrade for its platform. The platform is introducing a new “Super Resolution” feature that will automatically upscale low-quality videos to higher resolutions. The company revealed this feature along with several other updates in a recent blog post.
With AI-based upscaling, YouTube will automatically generate higher-resolution versions of videos that were uploaded in less than 1080p. The platform’s ultimate goal is to support resolutions up to 4K, bringing sharper visuals and better viewing experiences even for older or lower-quality uploads.
According to YouTube, the Super Resolution process will be handled automatically, though creators will retain full control over their content. They’ll be able to opt out of the AI enhancement if they wish, and viewers will always have the option to watch the original resolution version of the video.
In an blog post, YouTube explained, “We’re also introducing a new AI-powered feature that automatically generates higher resolutions for videos. We’re starting with videos uploaded below 1080p, upscaling them from SD to HD, with the goal to support resolutions up to 4K in the near future. Creators will retain complete control over their library, as both original files and original video resolution will be kept intact, with a clear option to opt-out of these enhancements. And viewers will still be able to watch creators’ videos in the original uploaded resolution, as super resolution will be clearly labeled under settings.”
Alongside the AI upscaling feature, YouTube is also increasing the thumbnail upload limit from 2MB to 50MB. This will allow creators to use higher-quality thumbnails for their videos.
For viewers, YouTube is introducing “immersive previews” on the homepage. It is a feature similar to Netflix’s automatic previews. These previews will allow users to browse through channels more interactively while also improving content discovery and engagement.
Kurt Wilms, Senior Director of Product Management for YouTube on TV, wrote, “Viewers will be able to see and flip through their favorite YouTube channels with immersive previews on the homepage, enhancing content discovery and engagement.”
YouTube also shared a few additional updates for its TV experience including contextual search improvements that display results specifically from the channel you’re browsing. Moreover, videos featuring shopping links will now include a QR code for users to view and purchase products directly from their smartphones.
Answer. Super Resolution is an AI-powered tool that automatically upscales videos uploaded below 1080p to higher resolutions, with a future goal of supporting up to 4K. Creators can opt out, and viewers can still watch in the original resolution.
Answer. Yes, creators retain full control. They can opt out of the AI enhancement, and both the original file and resolution remain available to viewers.
Answer. YouTube has increased thumbnail upload limits to 50MB, added immersive homepage previews for better content discovery, and improved contextual search and shopping features on its TV platform.
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