Xiaomi claims record-breaking sales of Mi 11 Lite worth Rs 200 crores in a week

The all-new Xiaomi Mi 11 Lite smartphone crossed sales worth over Rs 200 crores within the first week of its launch across all platforms – online and offline. Featuring as the slimmest and the lightest smartphone of 2021, Mi 11 Lite claims to have received an outstanding response from Mi Fans and consumers.

Dr Vivek Kumar, Business Lead – Mi smartphones, said, “While we continue exploring the different facets of technology to introduce best-in-class innovations, our endeavor has always been to prioritize consumers’ feedback and requirements. With the launch of Mi 11 Lite as well, we introduced the perks of a flagship level experience featured in an ultralight and slim form factor, for our fashionable young audiences. The 200-crore milestone is a testimony that we are constantly supported by our Mi Fans and consumers, when we try something new and exciting, and that there is an appetite for such devices in the market. We are grateful and overwhelmed for the love and trust that our consumers bestow upon us, always. We will continue exploring our potential to continue bringing nothing less than the best for all our Mi Fans.”

The Xiaomi Mi 11 Lite claims to come with power-packed features such as 6.55-inch 10-bit AMOLED DoT Display with 90Hz refresh rate. It is only 6.8mm thick and weighs at a mere 157gm. It features Qualcomm Snapdragon 732G and institutes a perfect blend of power and efficiency. It’s very capable triple camera setup with 64MP primary sensor, 8MP ultrawide lens along with 5MP telemacro lens are designed to offer natural yet professional grade shots. The smartphone also packs IP53 certification, preventing it from accidental splashes, and offers 100 per cent dust ingress protection.

Mi 11 Lite is available across Mi.com, Flipkart, Mi Home stores and over 10,000 partner retail stores.