WhatsApp Business Gets Status Ads, AI Chat and Voice Calling Support

Highlights

• WhatsApp Business latest updates include Unified Ad Management, AI-Powered Business Chats and Voice & Video Calling Support
• Businesses can now manage ads across WhatsApp, Facebook, and Instagram via Meta Ads Manager.
• Meta is expanding AI tools to help businesses recommend products, assist with shopping, and manage support and order updates directly in WhatsApp.
• Large businesses can now make voice/video calls, send voice messages, and host real-time sessions.

Caption – WhatsApp Business gets new set of useful features. (Image credit – Meta)

Meta has announced some major updates for the WhatsApp Business Platform at its global Conversations event held in Miami on July 1. These changes are designed to help businesses connect better with their customers, improve marketing, and add new ways to chat including voice and video calls. Here’s everything we know about the new features

Ads Now Work Across WhatsApp, Facebook, and Instagram

One of the biggest changes is that WhatsApp is now part of Meta’s larger ad system. This means businesses can manage ad campaigns across WhatsApp, Facebook, and Instagram from a single place, the Meta Ads Manager.

Caption – WhatsApp Business is getting integrated into Meta’s broader ad ecosystem. (Image credit – Meta)

They’ll be able to use the same creative content, setup tools, and budgets across all three platforms.

After setup, businesses can upload subscriber lists and choose to send WhatsApp messages manually or let Meta’s Advantage+ AI pick the best platform for delivery. Soon, businesses will even be able to run ads directly in WhatsApp Status.

Smarter AI for Business Chats

Caption – Smarter AI for Business Chats. (Image credit – Meta)

To help manage growing customer conversations, Meta is expanding its AI tools for businesses. These AI systems can do the following –

• Suggest personalised product recommendations
• Help customers shop through websites
• Continue support and order updates directly in WhatsApp

This AI support is first expanding to more businesses in Mexico, with plans to reach other countries soon.

Voice and Video Calls

Caption – WhatsApp Business gets Voice and Video Calls. (Image credit – Meta)

Meta is also making it easier for businesses to offer real-time communication. Large companies using the WhatsApp Business Platform will soon be able to –

• Make or receive calls from customers
• Send and receive voice messages
• Host video calls, helpful for services like telehealth

Meta also hinted at AI-powered voice support in the future. For now, businesses can sign up for voice tools through Meta’s official partner network.

FAQs

Q1. How are ads changing for WhatsApp Business users?

Answer. Businesses can now manage ad campaigns across WhatsApp, Facebook, and Instagram using Meta Ads Manager, and will soon be able to run ads directly in WhatsApp Status.

Q2. What AI features are being added to WhatsApp Business?

Answer. Meta’s AI tools can now suggest personalized product recommendations, assist with shopping, and provide support and order updates directly in WhatsApp.

Q3. What new communication tools are available for businesses?

Answer. Large companies can now make or receive voice and video calls, send voice messages, and host real-time sessions, with AI-powered voice support hinted for the future.

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