Vuulr launches Brandable Screening Rooms to enhance online buying and selling of TV rights

Vuulr, the leading global online content marketplace for film and television rights, launched ‘Brandable Screening Rooms,’ featuring the largest collection of screening rooms, showing over 1,100 films and TV shows from more than 250 rights holders.

For no cost, studios, distributors, production houses, and indie content makers can now feature their content in their own Screening Rooms, which can be branded with logos, company descriptions, and URLs, making it easy for rights holders to promote their unique Screening Rooms.

Vuulr’s Screening Rooms are designed to improve deal closing by reducing friction and streamlining the acquisition journey. An interested buyer, having watched a screener, can instantly check avails, and make an acquisition offer.

Ian McKee, Founder and CEO of Vuulr said, “I believe that Screenings should be a part of an unbroken journey that translates interest from a Buyer into an offer and then into a deal. By integrating Screening Room functionality to theVuulr marketplace, screenings become a part of an unbroken content discovery journey. We’re laser-focused on making content acquisition quicker and easier, and this is a natural next step.”

Vuulr is free to use for buyers; for sellers, there are no upfront costs, and commission fees are only paid on success.

To date, content sellers from around the globe have listed 135,000 hours of content in more than 60 genres and 70 languages on Vuulr. Nearly 1,400 licensing deals were completed in the last 14 months, with over 5,000 buyers and 10,000 registered users accessing the Vuulr platform. The content listed on Vuulr spans animated shorts to multi-season dramas from nearly 100 different territories. The unique platform provides buyers the opportunity to discover film and television content of all genres and varying lengths, appealing to audiences’ global appetite. The online marketplace has, for example, enabled Spanish animation to be sold to Mongolia and Bollywood content to be picked up in Taiwan.