Smartphone brand Vivo today said that it will launch its design and camera focused V21e in a never done before format on Instagram. The one of its kind launch will have leading influencers including Ayush Mehra, Shehnaaz Gill, Barkha Singh, Jannat Zubair, Tony Kakkar, Nikki Tamboli and a few more walking the ramp while revealing the best in class features of the new V21e.
Nipun Marya, Director Brand Strategy, Vivo India, said, “Staying indoors most of the time has altered consumption patterns, large part of modern-day smartphone users has shifted to digital platforms like Instagram for content consumption. At Vivo, we always aim to cater to the evolving needs and passions of our consumers and for the launch of our upcoming Vivo V21e, we are delighted to partner with popular influencers to unveil the product on a leading social media platform like Instagram.”
This will be the first time when 9 premium CAT A influencers will be walking the ramp and revealing one feature each in a fashion ramp setup.
Recently, Vivo announced star cricketer Virat Kohli as the Camera Xperience Officer and will be seen across the marketing campaign of Vivo V21e.