Domestic gadget accessory and consumer electronics brand Ubon has signed world bodybuilding champion Sangram Chougule as its brand ambassador. The association is aimed at promoting Ubon’s entire product range in tier-2 and tier-3 cities.

Chougule is a celebrated fitness motivator with titles such as Mr Universe in 2012 and again Mr Universe in 2014 in the 85kg category, Mr India 6 times and Mr Maharashtra 5 times.

Mandeep Arora, Managing Director, Ubon, said, “We are extremely excited to join hands with one of India’s most famous body builders, Sangram Chougule. His personality and journey resonate with millions of youths which are our target consumer base. He has overcome many challenges in his career through hard work and simplicity which will help us connect deeply with our TG (target group). Through this association, we wish to convey to the youth about the right use of technology in fitness.”

Sangram Chougule said, “Apart from my love for fitness and body building, it’s music that motivates me to perform better each day. It is my pleasure to associate with Ubon, a brand that is a synonym to world-class audio experience with its wide range of products. Being tech-savvy myself, I am so delighted with this new association.”