Digital entrepreneurship and use of social media have been on a steady rise in India recently with the introduction of numerous exciting homegrown applications in the Indian market. This Independence Day, we look at some of the top ‘Made in India’ applications that have hit the bulls-eye with the rapidly-growing internet consumers in the country.
Conceptualized and launched in just 30 hours, Moj was created as the go-to destination for short videos for creators and users in India to showcase their creativity and get entertained. Today, Moj is India’s #1 short video app with the highest monthly active users of 160 million and 50+ million strong creators’ community. With a robust AI-powered content ecosystem, coupled with exclusive partnerships, a vast array of camera filters and features and an extensive music library, Moj has given India’s growing community of talented artists an ideal platform to creatively express themselves and inspire millions of others.
Launched in October 2015, ShareChat is India’s first and leading social media platform. Hosting content in over 15+ Indic languages, its in-house AI-driven capabilities and algorithms enable the platform to provide a unique content consumption experience for its 180 million-strong monthly active user community. While fostering community building and conversations amongst Bharat, ShareChat has also launched India’s own Clubhouse with ShareChat chatrooms. Making the internet more accessible and meaningful for Indians, ShareChat continues to redefine the social media experience and provide a more inclusive environment for the next billion internet users in the country.
Go Vocal for Local and Say Namaste via JioMeet from Reliance Jio. Most Indian companies have adopted JioMeet as their daily go-to app for video meetings, with the platform taking advantage of the widespread digital adoption post the outbreak of COVID-19. Launched in July 2020, JioMeet users can enjoy breakout rooms, multi-device support, file sharing, inviting participants while planning the meetings, and multiple video layout options while enjoying added security and stability. Possessing a simple user-friendly interface, JioMeet also supports multi-device login and allows up to 100 participants enabling companies to communicate in the most efficient manner.
Launched in January 2021 by Akshay Kumar, this homegrown version of PUB-G by the name of ‘Fearless and United Guards’ or FAU-G, currently has 5 million+ downloads on PlayStore alone. In fact, it recorded the highest number of pre-registrations in less than 24 hours on the Play Store in India before its launch last year. Based on real scenarios encountered by the Indian security forces, the game has garnered a niche following for itself within a short span of time. Incidentally, 20% of the net revenue generated from the game is being donated to Bharat Ke Veer trust, an initiative implemented as a collaborative effort to support the families of Indian armed forces.
Koo, an Indian alternative to Twitter, is a homemade version of the social networking platform that was launched in March 2020. Over the past 1.5 years, Koo has undoubtedly become the voice of India by providing Twitter-like experience in Indian languages. The app has also been brought up by Prime Minister Narendra Modi in one of his ‘Mann Ki Baat’ addresses and is being used by top political leaders, celebrities and sports personalities. Koo is available on both iOS and Android, and has a webpage as well.