Threads Roll Out Custom Feeds Globally for Personalised Experience

Highlights

• Meta has rolled out Custom Feeds globally on Threads.
• It allows users to control the content they see on their feeds.
• Users can create Custom Feeds by searching for topics and adding them to new or existing feeds.

We previously reported that Threads started testing Custom Feeds to give users more control over the content they get to see on their feed. Now we have learned that Meta has officially rolled out this feature worldwide.

Instagram CEO Adam Mosseri confirmed in a post that the Custom Feeds option is now accessible to everyone globally.

Threads users after this update will be able to change their experience to focus on the topics they care about.

 

View on Threads

 

The feature works similarly to desktop columns based on search results but is optimised for mobile. To view your Custom Feeds, users need to simply pull down on the Threads homepage.

Some users on Threads shared screenshots of the new feature while Mosseri responded to the screenshot by saying “Cool”.

 

View on Threads

 

The process to create your Custom Feed is also simple. Just search for a topic in the app, tap the three-dot menu and choose to create a new feed based on the search or add the keyword to an existing feed

With the latest update, Threads also makes it easier to filter search results. You can now choose to see results based on suggested posts, the most recent posts, or user profiles.

In another recent update, Meta has announced plans to introduce ads on the platform starting next year. The app has continued to grow since its launch and now boasts over 200 million monthly active users.

 

View on Threads

 

Users have to ensure their app is updated to the latest version to be able to see any new features. The Threads app is free to download from the App Store and works with iPhones running iOS 15.1 or later.

FAQs

 Q1. What new feature has Meta rolled out globally on Threads?

Answer. Meta has rolled out the Custom Feeds feature globally on Threads, allowing users to control the content they see on their feed and focus on topics they care about.

Q2. How can users create Custom Feeds on Threads?

Answer. Users can create Custom Feeds by searching for topics in the app, tapping the three-dot menu, and choosing to create a new feed based on the search or adding the keyword to an existing feed.

Q3. What additional updates have been made to Threads?

Answer. Threads now allows easier filtering of search results and plans to introduce ads on the platform starting next year.

Also Read: Meta Planning on Introducing Ads on Threads Soon: Report

Also Read: Threads Hit 275 Million Active Monthly Users, Mosseri Confirms