Highlights
- Threads introduces “Dear Algo,” an AI-powered tool that lets users personalise their feed by requesting specific types of content.
- Users create a public post starting with “Dear Algo” followed by a request
- It is currently live in the US, UK, Australia, and New Zealand, with Meta planning expansion to more regions soon.
Since launching in July 2023, Threads has steadily gained new features aimed at improving engagement and usability. The platform has been working to leverage artificial intelligence to enhance content personalisation and give users more control over their Threads feed experience. For this, Threads is rolling out a new AI-powered feature called “Dear Algo.” Here’s more on what we know about this for now.
How ‘Dear Algo’ Works on Threads?
The tool is designed to give users more influence over the type of content they see in their feed, making the platform more personalised and responsive to individual preferences. Currently, the Dear Algo feature is available in select markets with Meta expected to expand access to additional regions in the near future.
In an official newsroom announcement, Meta revealed that the Dear Algo feature allows users to directly tell Threads what kind of content matters most to them at any given time.
In the post, Meta wrote, “Threads is where you go to keep up with what’s happening right now. But sometimes, what matters to you changes in an instant, and you want your Threads feed to reflect that — whether it’s seeing more posts during a live NBA game or less about a TV show you haven’t caught up on yet. Today, we’re rolling out Dear Algo on Threads, an AI-powered feature that gives you more control over what you see by letting you tell Threads what’s important to you in the moment.”
To activate the feature, users need to create a public post starting with the phrase “Dear Algo,” followed by a specific request. For example, someone interested in podcast-related content can write, “Dear algo, show me more posts about podcasts.”
Once submitted, the system adjusts the user’s feed preferences accordingly.
Meta says that when a request is made, Dear Algo modifies the user’s feed for the next three days. Users also have the option to repost another person’s Dear Algo request, which will apply similar content preferences to their own feed.
According to the company, the feature was introduced to make “Threads feel more personal” and to enhance user control over the content discovery experience.
Availability and Future Expansion
At present, the Dear Algo feature is live in the United States, New Zealand, Australia, and the United Kingdom. Meta has indicated that it is considering rolling out the feature to additional regions soon.
FAQs
Q1. What is the purpose of the Dear Algo feature on Threads?
Answer. Dear Algo lets users personalise their feed by directly requesting the type of content they want to see, making Threads more responsive to individual preferences.
Q2. How do users activate the Dear Algo feature?
Answer. Users create a public post starting with “Dear Algo” followed by a specific request (e.g., “Dear Algo, show me more posts about podcasts”). The feed then adjusts for three days.
Q3. Where is the Dear Algo feature currently available?
Answer. The feature is live in the United States, United Kingdom, Australia, and New Zealand, with Meta planning expansion to more regions soon.
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