Threads Adds Account Warnings When Posts Are Demoted, Starts Testing Video Ads

Highlights

• Threads is introducing the Account Status feature for users to see when their posts or accounts have been penalised, hidden or restricted due to rule violations.
• Meta is also testing video ads on Threads starting with a limited number of advertisers.
• Video ads will be featuring formats like 19:9 or 1:1, appearing between regular posts in users’ feeds.

Caption – Threads is rolling out the Account Status feature. (Image credit – Threads)

Threads is finally making it easier for users to know when their posts or accounts have been penalised. Meta is bringing the “Account Status” feature to Threads, a tool that shows you when your content has been taken down, hidden, or otherwise limited for breaking the platform’s rules.

 

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This move adds some much-needed transparency, especially since Threads’ recommendation algorithm can be confusing especially for creators. Earlier this year, Meta even changed its stance on political content, reversing last year’s decision to limit posts related to elections and other social topics.

Just like on Instagram and Facebook, Account Status will now let Threads users see any “actions” Meta has taken against their accounts. That includes whether a post was deleted, made less visible in feeds, or marked as not recommended. It’ll also show if certain features were blocked because of a rule violation.

If your account has been penalised, Account Status is where you can appeal. Meta says it will notify users when their appeal has been reviewed.

The feature is starting to roll out now and can be found in the “account” section of the Threads settings menu.

Threads Will Also Start Showing Video Ads

Captain – Video ads on Threads. (Image credit – Meta)

Alongside these changes, Threads is stepping up its monetisation game. After beginning to test ads earlier this year, Meta has now announced at IAB NewFronts that video ads are coming to the app.

The company said a “small number” of advertisers will be testing video ads in formats like 19:9 or 1:1, which will appear between regular posts in users’ feeds. Meta didn’t share exact numbers or timelines for a wider rollout.

At the same event, Meta also shared plans to test Reels trending ads, which will be displayed next to some of the most popular videos on Instagram.

In short, Meta is using the same playbook for Threads as it did for Facebook and Instagram pushing more ads, even if it makes the social experience feel a little less personal.

FAQs

Q1. What is the “Account Status” feature on Threads?

Answer. Meta is introducing the “Account Status” feature, which allows users to see when their posts or accounts have been penalised, hidden, or restricted due to rule violations. Users can also appeal penalties through this tool.

Q2. How will video ads be implemented on Threads?

Answer. Meta has announced that a limited number of advertisers will test video ads in formats like 19:9 or 1:1. These ads will appear between regular posts in users’ feeds, though no timeline has been shared for wider rollout.

Q3. What are Reels trending ads, and how do they affect Threads?

Answer. Meta is testing Reels trending ads, which will be displayed next to popular videos on Instagram. This move signals Meta’s broader monetisation strategy across its platforms.

Also Read: Meta to Let Users Link WhatsApp to Main Accounts Center with Instagram and Facebook

Also Read:Threads Finally Moves to Threads.com and Adds Handy New Web Features