TECNO Launches #ToneProud Campaign For Inclusive Skin Tone Representation in Imaging Technology

Highlights

• TECNO’s #ToneProud campaign aims to address skin tone bias in AI imaging.
• It introduces a 268-skin-tone database for fair representation.
• Global celebrities including Anggun, Fatima Al-Banawi, Johnny Drille and Ewa Kępys support the campaign.

TECNO has announced its #ToneProud campaign to address skin tone bias in AI-driven imaging and celebrate skin diversity.

In a press note, the company noted its “belief that imaging technologies should be free from bias, with every skin tone deserving fair representation as a vital aspect of human diversity.”

This initiative follows a 2018 MIT and Stanford University study that highlighted skin-type bias in commercial AI systems.

It is particularly relevant now as AI shapes how we capture and process images.

TECNO’s campaign advocates for fair representation in imaging technology and introduces a unique 268-skin-tone database that scientifically categorises skin tones.

This database refines TECNO’s Universal Tone technology helping correct colour distortions. The company hopes the #ToneProud campaign will inspire consumers worldwide to embrace skin tone diversity and speak out against bias in digital imaging.

Global Celebrities Join the Campaign

Several global celebrities have joined the #ToneProud campaign including singer-songwriter Anggun, filmmaker Fatima Al-Banawi, musician Johnny Drille and actress Ewa Kępys.

In a campaign video released on YouTube, these celebrities share their stories of skin tone misrepresentation and call for technology that respects skin diversity.

Anggun noted, “I think, sometimes, you just need to be reminded that we’re all individual and we’re all beautiful in our own way.”

Anggun added, “If the technology helps us, which is the approach of TECNO phones, it makes it easier to break barriers and change people’s perception, change mentality.”

Tecno’s Universal Tone Technology’s 268 Skin Tone Patches

The #ToneProud campaign is TECNO’s Universal Tone technology, which uses 268 distinct skin tone patches developed with colour science experts.

This large database allows TECNO’s imaging algorithms to accurately detect and display a vast range of skin tones. This eventually sets an industry standard for unbiased skin tone imaging.

Singer Johnny Drille highlighted the significance of this approach and said, “Knowing that there are 268 skin tone patches alone is a testament to individuality. In a world that tries to box us into narrow categories, it’s a small but profound way of saying you’re unique. So be proud and tell your story,”

Filmmaker Fatima Al-Banawi, in the campaign video, can be seen saying, “What TECNO is doing with its Universal Tone feature is significantly crucial at this stage because this technology will set the foundations for an inclusive society.”

Call for Global Inclusion in Imaging

In the press note, TECNO also invites users worldwide to discover their unique skin tone codes at www.tecno-mobile.com/universaltone.

This website showcases the diversity within TECNO’s skin tone patches encouraging users to feel proud of their skin tones.

TECNO’s General Manager Jack Guo said, “Through the #ToneProud campaign, we stand with consumers who are misrepresented to make a case for inclusivity, while heavily investing in R&D to address this issue.”

Users can join the campaign by sharing portraits of their skin tone code on Instagram.Tecno hashtags #ToneProud, #UniversalTone and #TECNO can be used while posting the images.

FAQs

Q1. What is the #ToneProud campaign by TECNO?

Answer. TECNO’s #ToneProud campaign aims to address skin tone bias in AI-driven imaging and celebrate skin diversity.

Q2. What did TECNO introduce to support fair representation in imaging technology?

Answer. TECNO introduced a unique 268-skin-tone database that scientifically categorises skin tones, refining its Universal Tone technology to help correct colour distortions.

Q3. Who are some of the global celebrities supporting the #ToneProud campaign?

Answer. Several global celebrities, including singer-songwriter Anggun, filmmaker Fatima Al-Banawi, musician Johnny Drille, and actress Ewa Kępys, have joined the #ToneProud campaign.

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