TCL introduces new range of smart TVs in collaboration with Flipkart

Consumer electronics brand TCL today announced the launch of its range of smart TVs and other products in India in collaboration with ecommerce platform Flipkart. These models are also present on other marketplaces. This launch signifies the growing importance of the smart devices market in India for TCL after having launched its successful sub-brand iFFALCON on Flipkart three years ago.

This comes as a huge step in expanding the front running brand’s ecommerce presence across India, enabling consumers across the country to buy TCL products on Flipkart. TCL is bringing various TV models from its wide array of products including the following:

P715 4K UHD AI TV: It features the latest technologies like micro dimming, dynamic colour enhancement, 4K upscaling, etc. that redefine television watching. It also offers hands-free voice control, AI-integrated systems, Google Play Services, and OTT availability for platforms such as Netflix, YouTube, etc. The device is backed by Dolby Audio with an integrated box speaker that supports MP3, WMA, and AC4 formats. Available in 43-inch, 50-inch, 55-inch, and 65-inch, the devices are priced at Rs 29,999, Rs 38,999, Rs 42,999 and Rs 64,999 respectively.

C715 4K QLED TV: A high-end device, the C715 QLED Smart TV comes with built-in Google Assistant and Chromecast, hands-free voice control, and works with voice assistants as well. The Ultra HD television is also equipped with Quantum Dot Technology, Dolby Vision, HDR 10+, and IPQ engine for a truly immersive viewing experience. It also supports Dolby Atmos and DTS smart audio processing for unmatched entertainment with superior sound quality. Sporting a sleek design, the Android TV will be available in 50-inch, 55-inch, and 65-inch, priced at Rs 49,999, Rs 56,999 and Rs 88,499 respectively.

C815 4K QLED TV: TCL’s C815 4K QLED Series Android Smart TV also comes with the same features as C715 mentioned above, including hands-free voice control, Quantum Dot Technology, Dolby Vision, HDR 10+, etc. But what makes it different is the presence of Motion Estimation/Motion Compensation (MEMC) that eliminates blurring from videos and enables viewing of action-packed content superior and more seamless. Apart from Dolby Atmos, its sound system is further strengthened by Integrated ONKYO Soundbars for providing enhanced entertainment with premium audio output. The cutting-edge device will be available on Flipkart in 55-inches, 65-inches, and 75-inches and will be priced at Rs 78,499, Rs 1,14,999 and Rs 1,29,999 respectively.

Mike Chen, General Manager, TCL India, said, “We are elated to associate with Flipkart and look forward to this partnership. At TCL, we have always retained our primary focus on building best-in-class products using novel technologies that put factors such as affordability and quality at the forefront. The launch of our products on India’s homegrown ecommerce marketplace, Flipkart marks the expansion of TCL’s e-commerce business and we will be taking forward our relationship in the years to come.”

Hari G. Kumar, Vice-President, Large Appliances at Flipkart, said, “The Indian television industry is going through a paradigm shift with rapid evolution in consumer purchase patterns due to various external factors. Flipkart, as a homegrown e-commerce marketplace, is known for its nuanced understanding of its customer base and its pan-India supply chain to offer a seamless e-commerce experience. Our endeavour has always been to work closely with our brand partners and other stakeholders in meeting these ever-evolving requirements of millions of our customers across the country. The introduction of TCL range of products on our platform after the successful launch of its subsidiary brand, iFFALCON, a few years ago is a testament of Flipkart’s commitment to create value for its customers, brand partners and other stakeholders.”