Apple’s App Store Archives ~ My Mobile India

Apple is all set to start displaying ads in the “Today” section of the Apple App Store from this week. The leading tech company, reportedly, announced its business decision to developers over an email. Apple App Store earlier too had featured ads but this was only limited to the app in general or the search-based results or “suggested” section. The placement of advertisements in the “Today” section, which is a curated space to feature all the apps picked by the Apple editorial staff themselves, is a step in a new direction. The “Today” section is what a user is exposed to first when they open the App Store. Also Read: App Store Awards 2022 Winners The news was first reported by Macrumors and they also revealed the company’s plan to optimise the “You Might Also Like” section of the App Store. The changes would reflect in all countries across the globe, except China. All advertisements in an App Store can be identified with an Ad icon with the background highlighted with blue colour. Apple’s official website, about the App store ad placement, mentions the expected changes and briefs, "with a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit,". Also Read: Donald Trump’s Truth Social sees more download on App store The company has also made it clear that there is no automated functionality for advertisements to appear on the App Store. Only apps that will be approved from the Apple Search ads will be visible in the “Today” section under the “Ad” icon. According to Apple, the functionality to place advertisements in the “Today” or “You May Also Like” sections would give an opportunity to app developers to make their apps more noticeable and thus, reach more people. It can eventually become a good property for developers to promote their apps to the maximum number of Apple’s App Store users of iPhone and iPad. Also Read: Apple brings in support for unlisted App Store apps accessible via link On the other hand, legal expert Florian Mueller while countering the statement made by Apple, tweeted about the "You Might Also Like" ads that these are just "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there." Earlier in August, Mark Gurman of Bloomberg disclosed Apple’s immediate future plan of expanding their current advertising revenue to a minimum of $10 billion per year. In a newsletter, Gurman had predicted, “On the Apple’s App Store, display ads are currently shown in the search tab in the Suggested panel. Apple will also soon expand ads to the main Today tab and within third-party app download pages." Gurman also said that the tech giant would soon launch the search result ads in Google Maps, a feature that the company has been testing for some time internally. Other Apple ventures such as Apple News and Stocks already feature the traditional banner advertisement. Though no news has surfaced about placing more ads in these pages, the company is apparently already working towards bringing similar advertisement features to Apple Podcasts, Apple Books or even Apple TV. Also Read: Questt Best app, ‘Apex Legends Mobile’ Top Game on Google Play Store in India

Tag: Apple’s App Store

Popular articles

ChatGPT Launches “Your Year with ChatGPT” Recap, Offering Users a Personalised Year-End Summary

Google Activates Emergency Location Service (ELS) in India, Rolls Out First in Uttar Pradesh

Samsung Drops Galaxy S26 Edge Plans; Upcoming Galaxy S26 Might Exynos 2600 With External Modem

Realme 16 Pro 5G Series 200MP Camera Teased Ahead of January 6 India Launch, Flipkart Page Goes Live Revealing Key Details

REDMI Note 15 5G India Launch Set for January 6; Redmi Pad 2 Pro With 12,000mAh Battery Also Confirmed

About us

Quick Links

Must Read

ChatGPT Launches “Your Year with ChatGPT” Recap, Offering Users a Personalised Year-End Summary

Google Activates Emergency Location Service (ELS) in India, Rolls Out First in Uttar Pradesh

Samsung Drops Galaxy S26 Edge Plans; Upcoming Galaxy S26 Might Exynos 2600 With External Modem