The mobile app growth continues to accelerate globally in 2021. After climbing 50% across all verticals year-over-year (YoY) in 2020, app installs are up 31% YoY in the first quarter of 2021, while sessions, which…
MyMobile Team | 21 May, 2021
Battle Against Bots: Curbing Fake Listens and Bulk…
Every morning, millions of people wake up with a cup of coffee while listening to their favorite music — and there is a very good chance that the track was on a music streaming service.…
MyMobile Team | 19 Mar, 2021
Mobile streaming enters mainstream, opening massive market opportunities…
Over The Top (OTT) streaming has exploded during the global pandemic, according to a new report by app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth…
MyMobile Team | 23 Feb, 2021
“Adjust lives and breathes the mobile app industry”
Adjust is a global app marketing platform, founded in Berlin with a number of offices around the world - including in Bengaluru. The platform helps developers and marketers to understand where their users are coming…
Ramesh Kumar Raja | 21 Dec, 2020
Adjust appoints Shawn Bonham as President APAC to…
Adjust, the global app marketing platform, today announced it has promoted Shawn Bonham to President APAC. After having served as Chief Revenue Officer (CRO) for the company for the last three and a half years,…
MyMobile Team | 11 Nov, 2020
“Mobile gives marketers the easiest way to reach…
Mobile advertising is pulling away from the desktop, and this will further increase over the next couple of years. Mobile marketing will become the new undisputed king of digital, and as per eMarketer, marketers are…
Ramesh Kumar Raja | 14 Jul, 2020
Hyper casual games saw massive growth in Q1…
People across the globe are spending more time than ever playing games while sheltering in place, with an estimated 2.7 billion users set to spend $77.2 billion on mobile games in 2020, says a new…
MyMobile Team | 11 Jun, 2020