Japanese gaming giant, Square Enix, and new-age digital entertainment and technology company, JetSynthesys, have announced the pre-registrations of their much-awaited game, ‘Ludo Zenith’.

Furthermore, ace cricketer, Ajinkya Rahane has also been brought on board to announce this special partnership via an Instagram post and story.

The launch of Ludo Zenith marks Square Enix’s foray into the casual gaming segment in India. With the gaming industry skyrocketing in recent times, casual gaming has emerged as one of the top three online gaming segments in the country. Betting big on this, this game is set to target the 400Mn+ Ludo users in the country. Guaranteed to spark interest across age groups, Ludo Zenith comes with a host of exciting new features like rank progression, character abilities, 3D arenas and superpowers that can be unleashed to give users that winning edge.

Apart from being the first ones to play the game, all users who pre-register will get 10 exciting high-risk & high-return special dice as rewards.

Ryoma Matsui, Director, SQUARE ENIX India said, “India has always been a very important market for us.  We are extremely delighted to start the pre-registrations for Ludo Zenith, followed by an official launch later partnered with JetSynthesys.”

Rajan Navani, Vice Chairman & Managing Director, JetSynthesys said, “We are delighted to partner with Square Enix, a multi-billion dollar company synonymous with innovation in the gaming segment. This association perfectly aligns with our overall vision to expand our presence, both in India and globally. And we are confident that our enhanced version of the game will be well received by millions of Ludo fans across the country.”