Premium audio brand Soundcore is all set to add a new series of audio products to its very aggressive portfolio. The company will unveil its R-series in India, which claims to be its first mass-segment audio products.
Soundcore already boasts a successful portfolio of products in India which includes – Life, Liberty series in headphones and Flare, Rave series. The products from the R-series will support advanced features that will deliver the right value for money, the company claimed in a statement.
Both the products will be the first in India to support ‘Hall connect’ at the most reasonable price point. The new approach enables instant open to connect with in less than 2 seconds. Along with this, the products will support 5 min charge – 2 hour play time with its high current charging solution. Ergonomically designed for comfort and performance, the new launches will be priced very aggressively. The products are likely to hit the Indian markets by next month and will be available via Flipkart and offline channels.
Gopal Jeyaraj – Head Sales for SAARC, Anker Innovations, said, “Soundcore products have always been a huge hit among the Indian audience. With the budgeted price points, we extend our signature sound, to the Gen Z – the first generation of true digital natives. The products are designed with strong focus on consumer desires and aesthetics, that seamlessly integrates into an evolved consumer’s style statement.”