Highlights
- Samsung launched targeted ads mocking iPhone Duo screen crack issues.
- Samsung’s Malaysia and Australia accounts shared the new ad campaign.
- The South Korean company uses “crackgate” to market the Galaxy Z Fold8.
Samsung again has come up with a new ad campaign mocking iPhone Duo’s display cracks. The South Korean company has launched a global marketing campaign with its Galaxy Z Fold 8, showcasing iPhone Duo screen durability issues.
Samsung’s Canadian account led the campaign by posting photographs of a bright horizontal line resembling iPhone Duo screen cracks. Apple’s first-generation folding handset is pitted against Samsung’s foldable portfolio, with crisp slogans:
- “Folding is nothing new to us.”
- “Folding. We know a thing or eight.”
- “Switch to Galaxy Z Fold8.”
The campaign began with Samsung Canada and spread to other regions. Samsung Malaysia also showed a video of a Z Fold8 screen with a crack pattern before disclosing it was wallpaper, while Samsung Australia spoke about screen longevity.
What Is the iPhone Duo Display Issue?
iPhone Duo screen crack
When Apple debuted its first foldable handset, the iPhone Duo, on October 23, 2026, users complained about a common hardware issue. Users affected reported a vertical or horizontal line appearing on the middle crease, and then the screen would fail in the hinge region. Teardowns and reports point to internal parts inside the hinge assembly putting too much stress on the ultra-thin display screen, causing it to break from the inside when it’s opened or closed.
Apple Responds to iPhone Duo Screen Complaints
With several complaints and reports of iPhone Duo screen damage, Apple responded with a statement saying that it was aware of the issue and a “small number” of phones were affected, which it would replace under its AppleCare warranty. The American tech company also clarified on its website that an inner-screen repair will be $999 for iPhone Duo handsets that are out of warranty.
In its statement, Apple said, “The response to iPhone Duo from early users has been incredibly positive, and we are seeing exciting things from developers who are rapidly updating their apps to take advantage of its unique form factor. We are aware of an issue impacting the inner display on a small number of iPhone Duo units. If users experience issues with their iPhone Duo display, they should contact AppleCare for a replacement.”
Samsung Galaxy Z Fold8 vs Apple iPhone Duo: Design Comparison
| Specification | Samsung Galaxy Z Fold8 | Apple iPhone Duo |
| Model Generation | 8th-generation foldable | 1st-generation foldable |
| Hinge Mechanism | Dual-rail Flex Hinge (8 years of iteration) | First-generation drop-down support bar hinge |
| Main Display | 7.61 inches Dynamic AMOLED 2x, 1848×2448 px, 120 Hz Refresh Rate | 7.6 inches Super Retina XDR OLED, 1878×2670 px, 120 Hz Refresh Rate |
| Cover Display | 5.45 inches, 1248×1972 px | 5.4 inches, 1398×2034 px |
| Display Durability | Ultra-Thin Glass (UTG) with internal support frames | Flexible OLED with ultra-thin glass |
Samsung Says It Is Years Ahead in Foldable Phones
Samsung’s first Galaxy Fold was unveiled in 2019, giving it a head start in solving the technical problems of flexible panels. Samsung is highlighting to customers the value of years of research and manufacturing refinement to build durable internal structures, protective display layers and dependable mechanisms by contrasting the eighth-generation Galaxy Z Fold8 with iPhone Duo’s early hardware problems.
Samsung’s History of Taking Jabs at Apple
Samsung’s marketing approach has traditionally included mocking at Apple. Samsung has spent the last decade running high-profile marketing campaigns taking a jibe at Apple for eliminating headphone ports, delaying technologies like wireless charging and OLED screens, and the adoption of RCS messaging. Samsung’s ad campaign over the iPhone Duo screen cracks is showcasing an early product flaw and using it to illustrate hardware superiority.
