Qualcomm Collaborates with Croma To Open First Snapdragon Experience Zone in India

Highlights

• Qualcomm partnered with Croma to introduce the first Snapdragon Experience Zone in India.
• The zone aims to showcase the power of on-device AI through various Qualcomm Snapdragon-powered devices like smartphones, PCs, wearables and hearables.
• Qualcomm plans to expand the initiative across India starting with an event in New Delhi on February 24.
• The event will introduce new Snapdragon X-powered products.

Qualcomm has introduced its first-ever Snapdragon Experience Zone in India, teaming up with one of the country’s top retail chains Croma. The first zone has been set up at Croma’s Juhu store in Mumbai, with plans to expand to more Croma locations across India.

At the launch, Infiniti Retail Ltd (Croma) CEO Shibashish Roy said, “I am excited about our partnership with Qualcomm as we bring-in the age of on-device AI capabilities to India. The in-store experience that we have built in our Juhu Store will help customers not only to see and feel the power of on-device AI, but also understand what AI can do for them.”

Highlighting how this would allow customers to experience on-device AI power, Qualcomm Technologies Senior Vice President and India President Savi Soin said, “We are excited to partner with Croma to launch the Snapdragon Experience Zone. This initiative allows customers to experience the transformative power of on-device AI, showcasing the cutting-edge capabilities of the Snapdragon ecosystem. Our goal is to make advanced AI technology accessible and tangible for everyone, starting here in Mumbai and soon across India.”

The Snapdragon Experience Zone is designed to showcase a range of devices powered by Qualcomm’s Snapdragon platforms. Visitors can check out smartphones, PCs, wearables and hearables from Qualcomm’s partner brands.

To enhance the experience, the zone will have trained experts on hand to help customers explore on-device AI and understand how it improves everyday usage. Visitors will be able to interact with the latest devices and get guided demonstrations of AI-driven features.

This initiative is all about bridging the gap between cutting-edge technology and consumer awareness. By bringing the Snapdragon Experience Zone to Croma stores, Qualcomm aims to give people a hands-on look at the latest advancements in AI-powered devices.

While Qualcomm and Croma haven’t announced where the next Snapdragon Experience Zone will open, we do know that Qualcomm has an event lined up in New Delhi on February 24. Partnering with Asus, the company plans to introduce new Snapdragon X-powered products in India at the event.

Moreover, India will be among the first markets to get devices featuring Qualcomm’s newly launched Snapdragon 6 Gen 4 chipset.

FAQs

Q1. What is the Snapdragon Experience Zone?

Answer. The Snapdragon Experience Zone is a collaboration between Qualcomm and Croma to showcase devices powered by Qualcomm’s Snapdragon platforms, allowing customers to experience on-device AI power.

Q2. Where is the first Snapdragon Experience Zone located in India?

Answer. The first Snapdragon Experience Zone in India is located at Croma’s Juhu store in Mumbai.

Q3. What can visitors expect at the Snapdragon Experience Zone?

Answer. Visitors can check out smartphones, PCs, wearables, and hearables from Qualcomm’s partner brands, interact with the latest devices, and get guided demonstrations of AI-driven features by trained experts.

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