India’s smartphone market remained largely stable in 2025, recording a marginal 1% year-on-year growth in total shipments, according to Counterpoint Research. Despite the flat volume performance, the market continued its clear shift toward higher-end devices, with the overall value of smartphones shipped rising by 8% during the year.
Premium smartphones priced at ₹30,000 and above accounted for 22% of total shipments in 2025, effectively meaning one in every five smartphones shipped in the country belonged to the premium segment. This trend worked in favour of brands focused on higher-priced models, most notably Apple.
Although Apple’s overall unit share remained relatively small, the iPhone 16 emerged as the most-shipped individual smartphone model of the year. The brand also captured 28% of the total market value, marking its highest-ever value share in India.
Vivo, excluding its sub-brand iQOO, led the Indian smartphone market in terms of shipment volume with a 20% share, up from 17% in 2024. While the Y and T series continued to contribute significantly to its numbers, the biggest highlight for Vivo in 2025 was the X-series, which registered a massive 185% year-on-year growth. Counterpoint specifically noted the Vivo X200 FE as one of the key drivers behind this surge.
Samsung retained its position as the second-largest smartphone brand in India. The Galaxy S series achieved its highest-ever share within Samsung’s overall shipments, while the Galaxy A, M, and F series continued to see strong demand across price segments. Samsung also dominated the foldable smartphone category, commanding an 88% volume share and recording a 28% year-on-year growth in foldable shipments.
The updated designs of the Galaxy Z Fold7 and Galaxy Z Flip7 were cited as major factors behind this performance with Motorola ranking as the second-largest foldables brand.
In the broader market standings, Oppo (excluding OnePlus) secured third place with a 13% shipment share, slightly up from 12% last year. The brand’s growth was primarily driven by the A and K series, rather than its more premium Reno and Find X lineups.
On the chipset front, MediaTek-powered smartphones accounted for 47% of total shipments in India during 2025, while Qualcomm-based devices made up 29% of the market.
Looking ahead, Counterpoint forecasts a slight decline in India’s smartphone market in 2026 as manufacturers and consumers feel the impact of rising memory and component costs. The sub-₹15,000 segment is expected to be the most affected by these cost pressures.
Answer. The market grew just 1% year‑on‑year in shipments, but overall value rose 8%, driven by a strong shift toward premium smartphones priced at ₹30,000+.
Answer. Vivo led in shipment volume with a 20% share, boosted by its X‑series. Samsung ranked second, dominating foldables with 88% share, while Oppo held third place with 13%.
Answer. Apple’s iPhone 16 was the most‑shipped model, and the brand captured 28% of total market value, its highest ever in India, despite smaller unit share.
Highlights iQOO Z11 has debuted in China with prices starting at 2299 yuan for the…
Highlights Infinix Hot 70 has appeared on the FCC database with two variants, confirming dual…
Highlights Leaks suggest Apple is experimenting with a 200MP 1/1.12-inch camera sensor. Oppo Find X9…
Highlights Oppo will debut the K15 Pro and K15 Pro+ smartphones in China on April…
Highlights The LG UA82 Series 55-inch 4K Smart TV is now available on Amazon for…
Highlights Samsung’s Exynos 1680 debuts with a 4nm tri-cluster CPU, delivering improved efficiency and speed.…
This website uses cookies.