Panasonic in India Brings New Front-Load Washing Machines with Drynamic Spin for Easy Drying during Monsoons and Gentle Kizukai Wash

Highlights

• Panasonic Life Solutions India has launched a new range of front-load washing machines with 7-9 kg capacities

• The machines feature Gentle Kizukai Wash technology for delicate fabrics, Drynamic Spin for faster drying, and IoT-enabled Miraie connectivity.

• The price of washing machine is starting at ₹28,990.

Panasonic Life Solutions India (PLSIND), a leading diversified technology company, has introduced its all-new range of Front-load washing machines with 7 – 9 kg capacity.

It features Gentle Kizukai Wash technology (the Japanese word for gentle care and kindness) designed in India specifically for embroidered clothes to offer a gentle hand-like wash for delicate and ethnic wear.

Powered by Panasonic’s IoT-enabled connected living platform – Miraie, the new range of front-load smart washing machines come with unique features such as Drynamic Spin, Stain Master+, Active Foam System, and built-in heater in premium designs.

Starting at INR 28,990, the new Front-load models will be available across all major retail outlets, e-commerce platforms and the Panasonic Brand Store.

Commenting on the launch, Mr. Fumiyasu Fujimori, Managing Director, Panasonic Marketing India, PLSIND said, “At Panasonic, our relentless commitment to innovation drives us to build synergies between consumer needs and technology. Every product we develop is driven by in-depth research and insights ensuring solutions that seamlessly enhance everyday life. Our front-load and top-load washing machines exemplify this commitment.

Indian clothes are unique, with a lot of embroidery, zari work, and a great variety of fabrics, which are all very delicate. Our Gentle Kizukai Wash gives 50 times more fabric care for delicate clothes as compared to a normal wash course. Additionally, the Drynamic Spin helps in faster drying, up to 20% faster than normal courses—a common issue among Indian consumers during the rainy and winter seasons. Resultantly, these advancements are designed to empower our customers to live with greater convenience, comfort, and connectivity.”

Highlighting on key features of the new washing machine, Mr. Samaksh Ahuja, Product Category Chief – Consumer Electronics & Home Appliances, Panasonic Life Solutions India, said, “Our washing machines cater to today’s hygiene-conscious consumers offering 99.99% bacteria protection with the built-in heater and steam function. Moreover, features such as StainMaster+ remove stubborn stains, and Active Foam System offers superb washing with fine foam.

The integration with our proprietary Miraie platform enables users to operate and control the washing machine remotely and receive smart notifications related to wash suggestions and maintenance cycles. We are also seeing a trend where consumers are increasingly thinking ahead and investing in premium models that not only meet their needs today but will also be relevant in the years to come. With these advanced features and increased capacity, we are confident in our goal to double our sales compared to last year, driven by sustained demand for premium models that fit today’s consumers’ needs.”

The new washing machine is equipped with smart features and a premium design.

The key highlights of the newly introduced front-load models are:

* Gentle Kizukai Wash feature, offering 50 times more fabric care as compared to normal wash course

* Drynamic Spin which gives up to 20% faster drying versus normal course, particularly useful features, especially during rainy weather.

* Miraie Connectivity

– Control your machine anytime, anywhere through your smartphone
– Track your water and energy consumption for each cycle using the Miraie app
– Get customised pre-treatment options for 50+ stains with Stain Genius
– The Smart Wash Wizard feature in the Miraie app offers customized wash programs

* Built-in Heater with StainMaster+ technology to remove bacteria and stubborn stains
* Active Foam System offers superb washing with fine foam

Faqs

What is the Price and Availability of the new Panasonic front -load washing machines ?

The new front-load washing machines are available in capacities ranging from 7 to 9 kg. Prices start at Rs 28,990.

Consumers can purchase these models from major retail outlets, e-commerce platforms, and Panasonic Brand Stores across India.

What is the best feature of the Panasonic new front load washing machine ?

The best feature is the integration of Miraie, Panasonic’s IoT-enabled platform.

This allows users to operate and monitor their washing machines remotely via a smartphone.

The Miraie app provides various functionalities, such as tracking water and energy consumption and offering customised wash programs through the Smart Wash Wizard feature.

The app also includes Stain Genius, a feature that offers pre-treatment options for over 50 types of stains.

Does the Panasonic front load washing machine include a built in heater ?

The machines also include a built-in heater and StainMaster+ technology, which work together to remove bacteria and stubborn stains.

The Active Foam System generates fine foam to ensure thorough cleaning.

Can I wash expensive & delicate fabrics in the New Panasonic front load washing machine ?

The washing machines incorporate several key features, notably the Gentle Kizukai Wash.

This feature offers enhanced care for delicate fabrics, making it suitable for garments with embroidery and delicate materials.

The Drynamic Spin function is designed to expedite drying, achieving up to 20% faster drying times compared to standard washing courses.

This feature is particularly beneficial during the monsoon season when drying clothes can be challenging.

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