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Nothing Targets Global Expansion After Successful 2024 With $1 Billion in Sales Milestone

Highlights

Nothing has surpassed $1 billion in lifetime sales with over $500 million in revenue in 2024.
The company plans to expand its operations aiming to raise at least $100 million in funding to scale further.
The upcoming flagship Nothing Phone (3) is expected to launch later this year with an innovative AI platform.

Nothing had a successful 2024 with $1 billion in lifetime sales. (Image credit – Nothing)

Carl Pei’s tech startup Nothing has hit a major milestone reportedly surpassing $1 billion in lifetime sales. Following a successful 2024, the company is now planning to expand its operations and further cement its place in the tech world.

Nothing launched in 2021 with its affordable yet feature-packed earbuds, which were well-received by both critics and consumers. In 2022, the company released its first smartphone named the Nothing Phone (1). Nothing has expanded its portfolio releasing more smartphones and earbuds since the first smartphone launch. It has even launched a budget sub-brand called CMF by Nothing.

In 2024, the company introduced its latest earbuds and an affordable smartphone the Nothing Phone (2a) with positive reviews. The Phone (2a) lineup expanded to four variants throughout the year, contributing to Nothing’s growth.

According to Bloomberg, Nothing doubled its annual revenue in 2024 generating over $500 million.

NEW: Phone startup Nothing is raising $100 million. I’m told the company has crossed $1 billion in lifetime sales, has sold 7 million devices and doubled revenue in 2024 to over $500 million.

— Mark Gurman (@markgurman) January 16, 2025

The company has now crossed $1 billion in lifetime sales and sold approximately 7 million devices to date. Its primary markets for smartphones include India, Germany and the UK, while its earbuds are popular in the US, UK, Germany and Japan.

Nothing is planning to build on this success and expand its operations while “seeking to raise at least $100 million in funding.” The company previously raised the same amount in 2023 signalling its ambitions to scale even further.

Recently, a leaked email from Carl Pei teased that the upcoming Nothing Phone (3) flagship is expected to launch later this year. The contents of the email also shared some key details about future innovation as the new device is rumoured to feature a groundbreaking AI platform.

FAQs

Q1. What major milestone did Nothing achieve in 2024?

Answer. Carl Pei’s tech startup Nothing surpassed $1 billion in lifetime sales with 2024 contributing over $500 million in revenue doubling from the previous year.

Q2. What are Nothing’s expansion plans following its successful 2024?

Answer. Following its success, Nothing plans to expand its operations and aims to raise at least $100 million in funding to scale further.

Q3. What products are part of Nothing’s current portfolio?

Answer. Nothing’s product portfolio includes earbuds and smartphones, with the latest being the Phone (2a) released in 2024. The company also teased the upcoming Nothing Phone (3), expected to launch later this year with an innovative AI platform.