Noise, the Indian aspirational connected lifestyle brand, has been ranked as India’s no.1 Wearable Watch Brand in 2020 according to International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker, Q420 release.

Having been constantly ranked as India’s No.1 wearable brand from past three quarters by IDC, the latest report highlights Noise’s strong dominance as the leader in India’s wearable watch industry with a significant market share of 24.5% basis unit shipment.

Noise is one of the fastest growing tech lifestyle companies in India and has been catering to the growing demands of tech enthusiasts. In last one year, Noise has conquered 24.5% of the entire Indian wearable segment. The Indian originated brand has won the hearts of the customers with a wide range of intriguing smartwatches including ColorFit Pro series, ColorFit Nav, NoiseFit Endure, NoiseFit Evolve and NoiseFit Fusion. Noise has recently launched the third generation of ColorFit Pro and received an overwhelming response from the customers.

Amit Khatri, Co-founder at Noise said, “It is an honor to be the industry leader and recognized as India’s No.1 Wearable Watch Brand with 24.5% market share in the segment. The fact that a Homegrown Truly Indian brand has emerged as the leader with 1 in every 4 smartwatches sold in India being a Noise smartwatch fills me with gratitude to all the Noisemakers and patrons who have endowed their trust in our range of products and the company. Smart wearable is a very dynamic and aggressive industry which is burgeoned with several international brands. We are elated to see an Indian originated brand levitating in such a stalwart market quarter on quarter consistently for the whole year.”

The brand has aggressive plans to amplify the business across the nation with its new and exciting line up of upgraded products. Overall, Noise has been registering a huge uptick in customer database and sales from past one year, marking a growth trajectory of 30x.