Homegrown connected lifestyle brand Noise has expanded its reach to southern India by joining hands with Chennai-based Poorvika Mobiles, a leading multi-brand retail chain. This partnership with Poorvika Mobiles will help Noise to strengthen its position in south India by making its entire product line available on online and offline platforms in all its retail outlets in Karnataka and Tamil Nadu.
The strategic partnership brings India’s No.1 mobility chain and No.1 smartwatch brand together to serve the customers better in the southern region. As part of the future roadmap, the products will also be available at more stores.
Founded in 2004, Poorvika Mobiles is one of the leading multi-brand retailers for smartphones and gadgets in India. They have around 445+ outlets across Tamil Nadu, Pondicherry, Karnataka, Kerala and Maharashtra. Nosie’ wide range of hearable and wearable products are available in the stores.
Gaurav Khatri, Co-founder, Noise, said, “We are excited to announce our partnership with Poorvika Mobiles, one of the leading retail chains in India. Poorvika has a wide reach in the southern market and has been serving customers for years. This partnership aims to make our products and services more accessible across the country. We are committed to building products that correlate with the spirit of Indian consumers. We are consistently expanding our offline presence with strategic partnership with the leading retail chain, and in the coming month, we will be strengthening our footprint in India further.”
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Uvaraj Natarajan, CEO, Poorvika Mobiles, said, “We are glad to onboard Noise on our offline and online platforms. Their diversified range of hearable and wearable has been quite popular amongst the customers. Noise is one of the leading homegrown brands. We are looking forward to a long-term partnership and strengthening our relationship with the brand in the coming days.”
Noise has been expanding its presence in India by partnering with leading retail chains across the nation. Noise is present in over 8000 outlets in India.