Highlights
- Noise reported sales of 10,000 units within the first h.our of availability.
- Noise Buds R1 Gaana Edition launched at Rs 1,399, with a complimentary one-year Gaana Plus plan worth Rs 799.
- Noise Master Buds Open went on sale on October 27.
Noise has reported strong early sales for its Master Buds Open, with 10,000 units sold in the first hour of availability. Separately, the brand has introduced the Buds R1 Gaana Edition in India at Rs 1,399, bundling the earbuds with a one-year Gaana Plus subscription worth Rs 799.
Noise Master Buds Open Sells 10,000 Units in First Hour
Noise Master Buds Open recorded 10,000 unit sales within 60 minutes of availability
Noise Master Buds Open went on sale on October 27 and recorded 10,000 unit sales within one hour of availability. The company has announced this sale as a major milestone, citing strong consumer demand for open-wear stereo (OWS) form factors in India. With an open-ear C-bridge design and clip-on ear hook mechanism, the rapid sale of Noise Master Buds Open indicates a broader interest from consumers who are increasingly leaning toward open-ear designs for comfort and situational awareness.
Noise Master Buds Open Price, Features and Availability
Noise Master Buds Open is priced at Rs 9,999
Representing the brand’s flagship push into the open-ear audio segment, the Noise Master Buds Open is co-developed with Bose. The buds are designed for all-day comfort and high-fidelity sound. They also combine premium aesthetics with modern connectivity features.
The Noise Master Buds Open have been launched at a price of Rs 9,999 in India, with Rs 1,000 off on orders. Buyers can also get Rs 2000 off by using a pass code and an extra Rs 1,000 off with HDFC cards. The Master Buds Open are available on the official Noise portal and at authorised retailers, including Amazon.
The Noise Master Buds Open features custom 10.8mm dynamic drivers and integrates Sound by Bose technology with Dynamic EQ. The buds use an ergonomic C-bridge open-ear design, providing situational awareness during usage. The latest Noise earbuds have a long-lasting battery life, delivering up to 28 hours of total playback with the companion charging case.
The buds’ 4-Mic environmental noise cancellation (ENC), a deep neural network algorithm and anti-wind mic offer clear voice capture. It also comes with Bluetooth 5.4 support, Google Fast Pair, and dual connectivity. Users can customise their earbuds via the Noise Audio App, featuring Spatial Audio, transcription tools, and Chat AI voice assistance.
The Noise Master Buds Open comes in Carbon and Mercury metallic finishes with an IPX4 splash and sweat resistance rating.
Noise Master Buds Open Specifications
| Specifications | Details |
| Design | Open-ear C-bridge design, Clip-on ear hook mechanism |
| Audio Drivers | 10.8 mm custom dynamic drivers |
| Sound Tuning | Sound by Bose technology, Dynamic EQ (6 presets) |
| Microphones and Calls | 4-Mic ENC with DNN (Deep Neural Network) algorithm & Anti-wind mic |
| Connectivity | Bluetooth 5.4, Dual Device Pairing, Google Fast Pair |
| Battery Life | Up to 28 hours total playback (with charging case) |
| Water Resistance | IPX4 rating (sweat & splash resistant) |
| Controls | Touch tap controls |
| App Support | Noise Audio App (EQ settings, control config, Spatial Audio) |
| Smart Features | Integrated Chat AI assistant, Smart Transcription & Summarisation |
| Earbud Weight | 5.5 g per earbud |
| Colour Options | Mercury, Carbon |
Noise Buds R1 Gaana Edition Launched at Rs 1,399
Noise has also launched the Noise Buds R1 Gaana Edition at Rs 1,399. It includes a complimentary one-year Gaana Plus plan worth Rs 799, offering ad-free listening, offline downloads, and HD audio.
Noise Buds R1 Gaana Edition Features and Specifications
| Specifications | Details |
| Driver Size | 11mm drivers for rich sound and deep bass |
| Total Playtime | Up to 40 hours |
| Fast Charging (Instacharge™) | 10 minutes of charge = 120 minutes of playback |
| Microphones & Calls | Quad Mic ENC (Environmental Noise Cancellation) |
| Bluetooth Version | Bluetooth v5.3 |
| Water Resistance | IPX5 rating |
| Latency | Ultra-low latency up to 40ms |
| Pairing Technology | Hyper Sync |
The Noise Buds R1 Gaana Edition integrates 11mm drivers to deliver rich sound and deep bass. The buds offer up to 40 hours of total playback and 120 minutes of playback with just 10 minutes of charging.
The Noise Buds R1 Gaana Edition features quad-mic ENC for better clarity during hands-free calls. The edition is available on the official Noise online store and the official Gaana website and mobile application.
What Does the One-Year Gaana Plus Subscription Offer?
The Noise Buds R1 Gaana Edition also comes bundled with a one-year Gaana Plus subscription worth Rs 799. This subscription provides ad-free listening, high-fidelity audio streaming and unlimited MP3 track and album downloads. It also provides multi-device support and access to Gaana’s complete music library of over 30 million songs.
