Vivo expanded its flagship X series smartphone range with the launch of X70 series in India. The innovative series, comprising of X70 Pro & X70 Pro+, promises to offer professional-grade camera experience with inbuilt
Ultra-Sensing Gimbal and unmatched performance with Vivo’s Professional Imaging Chip V1. With this launch, Vivo marks the next chapter in its strategic imaging partnership with ZEISS, a global technology leader in optics and optoelectronics.
As a consumer-centric brand, Vivo is bringing joy to users worldwide by raising mobile photography and smartphone innovation standards with the X70 series. Incorporating Vivo’s latest hardware and iconic elements of ZEISS optics, the X70 series comes with capabilities to produce natural-looking photographs and videos. It features a 32MP front camera and a 50MP + 48MP + 12MP + 8MP quad camera set-up for X70 Pro+ and a 50MP + 12MP+ 12MP + 8MP setup in X70 Pro.
It runs on industry-leading Snapdragon 888+, with future-ready 5G capabilities. Furthermore, to offer utmost customer satisfaction and a complete premium smartphone experience, Vivo X70 Pro+ is certified with an IP682 rating that offers splash and dust resistance. It also supports vivo 50W Wireless FlashCharge3 that gets 1-50% charged in 26 minutes!
Offering premium design aesthetics, X70 Pro+ flaunts a ceramic body on glass, Fluorite AG finish, along with an immersive 3D curved screen. The X70 Pro+ also comes with a cutting- edge design in Enigma Black. Meanwhile, X70 Pro will be available in two stunning colors — Cosmic Black and Aurora Dawn.
Priced at INR 79,990 (12 + 256GB), X70 Pro+ will go on sale starting October 12, 2021. The X70 Pro is priced at INR 46,990 (8 + 128GB), INR 49,990 (8 + 256GB) and INR 52,990 (12 + 256GB) will go on sale beginning October 7, 2021. Both the smartphones will be available on vivo India E-store, Flipkart, and offline partner retail stores across India.
Nipun Marya, Director, Brand Strategy, Vivo India, said, “Our commitment to offer premium smartphone experience to our Indian users has been consistent. With the vivo X70 Series, we are proud to mark yet another milestone for vivo flagship smartphones in collaboration with ZEISS. With the new additions to ZEISS imaging features, advanced Ultra-Sensing Gimbal camera and vivo’s Professional Imaging V1 Chip, vivo is actively bridging the gap between smartphone and professional photography by infusing user-oriented innovations.
We introduced the X-Series smartphone last year, and since then, we have received a phenomenal response. The vivo X70 Series promises to offer an exceptional camera experience and set new benchmarks in the premium smartphone market. We hope that vivo X70 series along with XCare premium services reaffirms the brand’s commitment to offer customer-centric innovation and bring joy to the consumers.”
Continuing Vivo’s commitment to ‘Make in India’, the vivo X70 series has been manufactured at Vivo’s Greater Noida facility.
Revolutionizing the Imaging Technology with ZEISS
The X70 series is thoroughly ingrained with premium mobile imaging software and hardware capabilities co-engineered with ZEISS, a legend in the world of optics for 175 years. The series incorporates top- notch imaging features that result in an unmatched photography experience.
The smartphone also features the iconic ZEISS Biotar Portrait Style inspired by ZEISS Contax Biotar 1.5/75. This creates customized professional portraits with a unique swirly bokeh. vivo has further implemented three ground- breaking ZEISS Style Portrait features –
- Distagon (inspired by ZEISS Contax 2.0/28) – produces dreamy effects offering a professional cinematic experience
- Planar (inspired by ZEISS Planar 2.8/80) – produces classic bokeh, thus capturing accurate expressions through portrait photography
- Sonnar (inspired by ZEISS Olympia Sonnar T* 180mm f2.8) – known for its creamy bokeh effect that gives clarity to document authentic events
The entire vivo X70 series line-up has certified compliance to ZEISS T* Coating, which guarantees imaging brilliance by enhancing light transmissions and reducing unnoteworthy image artifacts. In addition, the recognizable ZEISS logo and ZEISS T* Coating labels adorn the X70 series’ rear camera array. Meanwhile, the ZEISS Vario-Tessar trademark has been subtly engraved on its flashlight panel.
Next Generation of Professional Photography
The X70 series includes new technologies and the latest iterations of vivo’s iconic photography and videography features. The X70 Pro+ exclusively boasts a Professional Imaging V1 Chip designed by vivo and High-Transmittance Glass Lens. This new imaging chip employs an AI system to Real-Time Extreme Night Vision apply NR (noise reduction) and MEMC (Motion Estimation, Motion Compensation) effects across the board that allows consumers to manifest creativity in high-definition without compromising quality. The Dual main camera system of X70 Pro+ consists of a 50MP Ultra-Sensing GN1 Sensor and 48MP Ultra-Wide Gimbal Camera. The Ultra-Wide Gimbal Camera features 360° Horizon Level Stabilization technology that helps users achieve unshakable stability, even when the phone is rotated a full 360° or during action packed extreme shooting scenes.
Meanwhile, the X70 Pro utilizes a 50MP Ultra-Sensing Gimbal Camera with the Sony IMX766V customized sensor for users to capture steady images or videos in dynamic motion. In addition, it also offers a suite of vivo’s multi-Ultra-Sensing Gimbal Camera modal photography and videography features that include Real-Time Extreme Night Vision, Super Night Video, Pure Night View, Pro Cinematic Mode, and more.
All the features are available on the entire X70 series line-up for users to unleash their potential and explore a multitude of new visual aesthetics.
Class Leading Performance
Apart from revolutionizing the world of mobile imaging, the X70 series promises to satisfy the most demanding smartphone users.
The X70 Pro+ is powered by a Snapdragon® 888+ 5G Mobile Platform, while the X70 Pro runs on the MediaTek Dimensity 1200-vivo 5G Platform chip to provide unrivaled CPU and GPU performance. The X70 Pro+ harnesses LPDDR5 and the X70 Pro uses LPDDR4X and UFS 3.1 for quick sequential reading and writing speeds.
Despite its sleek and compact form factor, the vivo X70 Pro+ is equipped with a sizeable 4500 mAh (TYP) battery that supports 55W FlashCharge. In addition, it is also compatible with 50W Wireless FlashCharge technology. Meanwhile, the X70 Pro holds 4450 mAh (TYP) battery along with a vivo standard charger (FlashCharge 11V / 4A) that supports 44W FlashCharge technology for long- lasting performance.
The X70 Pro+ is decked with a 6.78-inch E5 AMOLED Display with WQHD+ resolution. With support for a native 1.07 billion color display, up to 2K resolution, 300Hz touch response rate and a high pixel density of 517 PPI, the X70 Pro+ is optimized for true-to-life user sensory experiences. The X70 Pro comes with a 6.56-inch display that can peak at 120Hz refresh rate and 240Hz response rate for smooth scrolling and viewing.
Vivo 50W Wireless Flash Charger
The vivo X70 Pro+ supports vivo 50W Wireless FlashCharge that promises a refreshing wireless charging experience. With a maximum charging power of 50W, vivo X70 Pro+ gets 1-50% charged in 26 minutes. Designed geometrically with a frosted base, the charger comprises vertical and horizontal coils offering a wide sensor area for flexible positioning of the device.
Flagship Design with Cutting Edge Construct
Living up to expectations of the ultimate flagship device, vivo has spared no effort in ensuring timeless style with a formidable build for the X70 series. Fluorite AG Couting – a revolutionary industrial design process developed by vivo – has been utilized on the back of X70 series devices. The rear quad-camera array of the X70 Pro+ is veiled by a Ceramic Cloud Window, exhibiting its grand status as the high-end model of the X series. Alternatively, the X70 Pro’s rear cameras are encased within vivo’s new Cloud Valley design, a concept that boldly divides the camera array and flashlight into two adjacent panels.
Xceptional Care with vivo X care
While the vivo X70 series offers best-in-class camera, design, and performance, vivo India has also introduced “vivo XCARE” to provide an Xceptional customer experience.
Customers will enjoy numerous pre-sale services like:
- Dedicated Xpert – who will provide end-to-end assistance to the customers interested in purchasing X70 series devices.
- Call Back Assistance – a VBA Xpert will act as a single point of contact for the customers to share their queries
- Customers can also schedule a virtual connect with an Xpert VBA by sending an SMS to get assistance regarding products and services. To avail this service from our Xpert VBA, customers need to message their <State> and <Pin Code>to +91 89557 71110.
- A Virtual Live Demo will allow customers to connect with VBA over a video call and with Home Delivery, Xpert VBA will deliver the device at customer’s doorstep ensuring all COVID-related safety measures.
Even after sales, the customers will benefit from services like:
- 24*7 Dedicated Calling Line, allowing premium customers to get on call directly with an agent.
- ‘Xclusive Counter’ at all vivo service centres, to provide quick assistance to X-Series customers.
- A Standby Device to be offered to all premium vivo X series customers if they don’t have their handset back on the same day of service.
- A Doorstep Repair service will also be provided from the convenience of the customer’s home by qualified vivo engineers.