MPL Sports Foundation, the community initiative of esports platform Mobile Premier League (MPL), has become the principal partner of the Indian Olympic Association (IOA).
Through this association, the foundation will be the principal partner for the Indian contingent at the Tokyo 2020 Olympics and the 2022 Commonwealth Games and Asian Games, said MPL in a statement.
Further, sports and athleisure brand MPL Sports was also named the official kit partner for the Indian contingents for both the 2022 events, it added.
“India has the potential to become a global sports superpower. One of our goals with MPL Sports Foundation is to democratise opportunities in sports and esports for our vastly talented youth. We are honoured to partner with IOA and hope that this will be a long-standing association. We look forward to working together to develop the future of sports in India,” said Sai Srinivas, Co-Founder and CEO, MPL.
This partnership with IOA, which manages the selection of athletes to represent India at the Olympics and other events, comes on the heels of the announcement of the first ever Olympic Virtual Series (OVS), organised by the International Olympic Committee (IOC), ahead of the Tokyo Olympics. Esports will also be a medal event at the 2022 Asian Games.
MPL Sports Foundation aims to raise awareness and transform the sports and esports landscape in India, by identifying athletes from all walks of life and providing them a platform to develop and showcase their skills.