Homegrown digital product maker Mivi is all set to bolster its audio segment with the launch of a 2.2 channel 60W and 100W soundbars that come with 2 in-built subwoofers and multiple EQ modes.

According to the company, these soundbars are designed taking the Indian consumers preferences and needs into consideration and are built with a bass heavy profile. Meticulously designed exterior with metal casing provides a premium finish and a superior look, said Mivi in a statement.

These soundbars are slated to be launched in the coming week and will be available on Mivi.in and Flipkart at attractive launch prices, as per the company.

“We are thrilled to expand our product line with the upcoming soundbars, which will entirely be manufactured in our Hyderabad manufacturing plant. We believe that this is another step towards revolutionising the Indian consumer tech market and will be launching more such products soon,” said Midhula Devabhaktuni, Co-founder and CMO, Mivi.

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It must be noted that the OTT market in India is projected to be worth $15 billion by 2030. With the rise in OTT consumption, there has been an increase in demand for home audio systems that provide consumers with a home theatre experience. Mivi claims these soundbars have been manufactured in India only.

Mivi, of late, seems to be aggressive with launches in India. Early this month, the company launched two Bluetooth neckband earphones, ThunderBeats2 and ConquerX at a competitive price of Rs 999. The neckbands come with 10mm solid bass and crisp audio drivers. They are stylishly designed feather-light neckband earbuds with an IPX4 rating, making them dust, sweat and water resistant. Voice assistants like Siri and Google are included into the Mivi ThunderBeats 2 and ConquerX.

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