Mi India ranks No.1 in after sales services: Report

Mi India from the house of Chinese tech major Xiaomi has emerged as the No.1 brand in after sales services, as per a study by Red Quanta, a leading consumer intelligence firm.

The study says that owning a Mi India device provides the assurance of a smooth after-sales experience for customers.

When compared with other brands, Mi India had the highest percentage (85%) of completely satisfied customers, in the premium category (over Rs 20,000 price segment), followed by OnePlus, Apple, and Samsung.

In the non-premium category as well, Mi India led the charts with the highest percentage (51%) of completely satisfied customers followed by OnePlus. Furthermore, Mi India also ranked No.1 in CSAT scores in premium and non-premium categories.

The objective of the study was to understand brands’ commitment to their customers after the sale was already made and to measure a customers’ happiness quotient post purchase. The brands were measured against six parameters that make up the journey of a consumer seeking after sales services, namely infrastructure and ambience at service facility, COVID-19 safety parameters, smoothness of service initiation, staff interaction, turnaround time for service completion and quality of issue resolution.

The findings are based on an expansive study conducted by RedQuanta across tier 1 and tier 2 markets with over 8,000 respondents.

Muralikrishnan B, COO, Mi India, said, “At Mi India, gaining and strengthening the trust and satisfaction of our users is paramount. We realise that the quality of our devices and our robust after sales service practises go a long way in reinforcing trust in the brand. We have an expansive after sales service network covering over 600+ districts in the country and have always pushed the boundaries in terms of delivering services including but not limited to online appointments, transparent spare parts pricing, COVID safety norms, quick and efficient repairing process, minimising wait time, etc.”

“We are very happy to know that our efforts are being recognised. We are proud to top the charts for our after sales services and be recognised as consumers’ favourite. Recognitions like these motivate us to strive harder to exceed the benchmarks we have set for ourselves,” he added.