Meta Roadmap Includes AR Glasses by 2027 and Oakley Smart Glasses for Athletes, Launches TikTok Creator Incentives

Highlights

• Meta is working on multiple smart glasses models including Supernova, Supernova 2 for athletes, Hypernova and the first true AR glasses Artemis by 2027.
• It is also exploring wrist controllers for smart glasses and developing Camerabuds.
• Meta launched a breakthrough bonus program offering up to $5,000 to TikTok creators for posting original content on Facebook and Instagram.

Meta has been innovating in both hardware and social media spaces in recent years. A new report from Bloomberg’s Mark Gurman reveals Meta’s ambitious plans for augmented reality (AR) glasses. According to sources cited by Gurman, Meta is working on at least three new smart glasses models and progressing toward its first true AR glasses, which could arrive as early as 2027.

Here’s what’s in the pipeline.

• Supernova and Supernova 2 – Meta’s existing smart glasses made in partnership with Ray-Ban, will expand to new markets. The Supernova 2 will be inspired by Oakley’s Sphaera glasses and target cyclists and athletes with a central camera design. Brands like Luxottica Group will also apply Meta’s tech.
• Hypernova – This advanced model will offer simple software apps, notifications, and photo displays, moving closer to a full AR experience. Expected to cost around $1,000, it highlights Meta’s push toward premium features.
• Artemis (2027) – Meta plans to release its first true AR glasses under the codename Artemis. These glasses will be lighter and more advanced than the earlier Orion prototype, which is not expected to see a commercial release.

Other hardware developments include:

• Wrist Controllers – Meta is exploring a wrist strap to control smart glasses, a shift from the current temple-based controls.
• Camerabuds – Meta continues to develop earbuds with cameras to rival Apple’s AirPods, although these remain in early stages due to development challenges.

Meta’s Push to Attract TikTok Creators

Meanwhile, Meta is ramping up its efforts to draw creators from TikTok launching a new “breakthrough bonus program”. According to media reports, the initiative offers up to $5,000 to eligible creators who post original content on Facebook and Instagram.

Key details about the program are as follows –

Eligibility – Open to US adults with a presence on third-party apps who create a professional account on Instagram and a Facebook page.

Requirements – Creators must post:

• 20 Reels on Facebook and 10 Reels on Instagram natively within each app every 30 days.
• Content on at least 10 separate days during each 30-day bonus period.

Earnings: Payments capped at $5,000 over 90 days will depend on Meta’s evaluation of a creator’s social presence.

The program also encourages creators to use Facebook more heavily by requiring twice as many Reels on Facebook as Instagram signalling Meta’s push for original content on the platform.

The tech giant is also offering additional incentives including –

• A free one-year trial subscription to Meta Verified, which includes a blue check and impersonation protection.
• Longer Instagram Reels (now up to three minutes) and redesigned Instagram grids.

For high-profile creators, Meta is striking larger content deals with some TikTok stars reportedly being offered up to $50,000 per month for prioritising Reels.

FAQs

Q1. What are Meta’s plans for augmented reality (AR) glasses?

Answer. Meta is working on multiple smart glasses models, including Supernova, Supernova 2, Hypernova, and the first true AR glasses Artemis expected by 2027.

Q2. What incentives is Meta offering to attract TikTok creators?

Answer. Meta launched a “breakthrough bonus program” offering up to $5,000 to eligible creators who post original content on Facebook and Instagram, along with additional incentives like a free one-year trial of Meta Verified.

Q3. What other hardware developments is Meta exploring?

Answer. Meta is exploring wrist controllers for smart glasses and developing Camerabuds, which are earbuds with cameras to compete with Apple’s AirPods.

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