Highlights

• Meizu announces a strategic pivot from smartphones to artificial intelligence (AI).
• Plans to launch AI Device products and revamp the Flyme system for the AI era.
• Meizu to maintain service quality during the transition, supporting existing Flyme and related services.
• Over 300 retail and 400 service stores nationwide to ensure a seamless customer experience.

Meizu has announced its complete departure from the smartphone industry to dedicate its resources entirely to artificial intelligence (AI).

The Chinese tech giant, once known for its innovative smartphones, is now setting its sights on pioneering “tomorrow’s devices” with a focus on AI for new generations.

 “In 2023, we successfully transformed Meizu from a mobile phone company into an environmental group,” stated Shen Ziyu, Chairman and CEO of Xingji Meizu Group.

Meizu’s Decision to Exit the Smartphone Industry

Meizu’s decision reflects a broader industry trend where mere hardware upgrades and specs battles fall short of meeting consumers’ evolving demands for a diversified and comprehensive user experience.

Recognizing the urgent need for the mobile phone industry to chart new sustainable paths, Meizu is gearing up to lead this transformation.

With two years of meticulous preparation in team assembly, resource distribution, and technology research, Meizu is now poised to fully embrace AI.

Leveraging its extensive expertise across technology ecosystems, the company boasts a robust R&D and supply chain infrastructure, along with teams specializing in software development, design, and interaction.

This comprehensive foundation is expected to propel Meizu’s AI venture, dubbed “Meizu All in AI,” into success.

Meizu’s AI Plan and Initiatives

During its recent AI conference, Meizu unveiled an ambitious AI strategic plan.

Key initiatives include the development of AI Device products, an overhaul of its Flyme operating system to better suit the AI era, and the creation of a comprehensive AI ecosystem.

In 2024, Meizu plans to update its mobile operating system to enhance its foundational AI capabilities, alongside the launch of its inaugural AI Device hardware product.

This move positions Meizu to compete with the world’s leading AI device manufacturers directly.

Mindful of the transition’s impact on its current user base, Meizu has committed to maintaining uninterrupted service and user experience across its existing Flyme, Flyme Auto, Flyme AR, MYVU, PANDAER, and Wujie Zhixing businesses throughout the “Meizu All In AI” transition. 

Additionally, the company reassures its commitment to customer service through its extensive network of over 300 retail and 400 service stores nationwide, promising a seamless and high-quality service experience for both new and existing customers.

FAQs

What is Meizu’s new focus?

Meizu is transitioning from the smartphone market to concentrate fully on artificial intelligence (AI), aiming to pioneer devices and ecosystems for future generations.

Why is Meizu exiting the smartphone industry?

Meizu’s departure from the smartphone sector is a response to the industry’s challenges, including the diminishing returns of hardware upgrades and the need for innovation beyond traditional mobile phone features.

What can we expect from Meizu’s AI strategic plan?

Meizu’s AI strategic plan includes launching new AI Device products, updating its mobile operating system for AI capabilities in 2024, and building an AI ecosystem, positioning the company to compete with top AI device manufacturers.

Will Meizu’s shift to AI affect its current products and services?

Meizu assures that the transition to AI will not disrupt the user experience and services for existing products. The company will continue supporting its Flyme, Flyme Auto, Flyme AR, MYVU, PANDAER, and Wujie Zhixing businesses.

How will Meizu support its customers during this transition?

Meizu is committed to providing a high-quality service experience through its extensive network of over 300 retail and 400 service stores across the country, ensuring support for both new and existing customers during the transition period.