Highlights
~ Special introductory pricing of Rs. 29/month for any single device and Family plan at Rs. 89/month for up to any 4 devices .
~Enhanced viewing experience with 4K Ad-free entertainment streaming on any device including Connected TV and offline viewing .
~ Robust content offering spans Top Original Series, Blockbuster Movies, Best Of Hollywood in multiple languages, Kids & Family Hub & 21 TV channels; Viacom18 TV Network serials to premiere ‘Before-TV’ .
~JioCinema’s new ad-free tier joins the existing Premium plan.
~Users can opt for the family plan and use the subscription on four devices.
With the phenomenal success of the Indian Premier League and an award-winning entertainment offering, JioCinema has established itself as a destination for premium entertainment in every Indian household.
Now, solving for key consumer interruptions such as device restrictions, low-quality video and high-cost subscription plans, JioCinema announced its new subscription offering, ‘JioCinema Premium’.
The new plans starting at a market-defining Rs.29/month will offer an Ad Free experience delivered in up to 4K quality and off-line viewing options.
Members can access Exclusive Series, Movies, Hollywood, Kids & TV entertainment, on any device, including Connected TVs.
With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs.89/month which offers the additional benefit of 4 simultaneous screens access.
Existing JioCinema Premium members will now enjoy all the additional benefits of the ‘Family’ plan at no extra cost.
While Sports content including the ongoing Indian Premier League and thousands of hours of entertainment content will continue to be available for Free as part of its Ad-Supported offering, here’s what JioCinema Premium Members will get exclusive access to:
Top International Content in Local Languages: The biggest global series and movie premieres from Hollywood, through partnerships with the world’s biggest studios – Peacock, HBO, Paramount and Warner Bros. Discovery.
Top titles such as Game Of Thrones, House Of The Dragon, Oppenheimer, Barbie and several more will also be available in Hindi, Tamil, Telugu, Bengali and Marathi.
Wholesome Kids & Family Entertainment: Home to one of the widest selections of Indian and International toons, with titles ranging from Motu Patlu, Shiva and Rudra to Pokémon, Peppa Pig and Paw Patrol, the Kids & Family hub houses thousands of hours of top-quality movies and series.
JioCinema’s Parental Control features also provide a safe space for content consumption.
Genre-defining Originals & Blockbuster Movies: With upcoming original series including the much talked about Ranneeti: Balakot & Beyond (Jimmy Shergill, Lara Dutta, Ashish Vidyarthi), Murder In Mahim (Vijay Raaz, Ashutosh Rana), PILL (Riteish Deshmukh) and several more to be unveiled, JioCinema Premium members will get access to top-rated series premieres every month, in addition to some of India’s most loved Originals such as Asur, Taali & Kaalkoot.
The platform also promises blockbuster Bollywood Premieres every month with Zara Hatke Zara Bachke headlining the month of May.
Before-TV Premieres & Live Channels: Members will get early access to their favourite content from Colors, Nickelodeon and the entire Colors suite of local language channels, with serials now being made available for members even before their television airing.
In addition, 20+ TV channels from the Viacom18 Network will be available to stream.
Speaking on the launch of JioCinema Premium, Kiran Mani, CEO, Viacom18 Digital said, “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit.”
He further added, “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India.”
“On an average, pricing for broadcaster-based OTT’s in India is ₹103 per month (Zee5, Sony Liv, Disney plus premium plan), whereas global giant OTT’s average pricing is ₹358 (Netflix premium plan, Amazon video), which implies that Jio Cinema Premium pricing is at a steep discount of 86% vs average price of peers; however, Jio Cinema’s depth of offerings in originals/global content remains much lower compared to global peers,” said Karan Thorani, Elara Securities.
JioCinema has also rolled out a high-decibel & much-appreciated campaign asking consumers, “Toh Aaj Kya Plan Hai?”.
The campaign highlights the core benefits of JioCinema Premium while sarcastically showcasing the distress of today’s consumers when choosing their entertainment plan.
The JioCinema Premium plan undercuts plans from Netflix, Disney+Hotstar and Amazon Prime Video.
Netflix’s premium plan, let’s users to stream 4K content on up to four devices at a time, cost ₹649 a month, while Disney+Hotstar’s premium plan is priced at ₹1,499 a year or ₹299 a month.
Amazon Prime Video comes with Amazon Prime, which is also priced at ₹1,499 a year or ₹299 a month.
Amazon offers Prime Lite, which Offers free shipping and access to Prime Video content with ads for ₹799 a year.
Last year JioCinema had rolled out a ₹999 annual plan for ad-free Hollywood content and ad-supported local-language programming and sports.
Revenue from ad-free subscription plans in India is expected to grow at a compound annual growth rate (CAGR) of 19% from $1.2 billion in 2022 to $2.9 billion in 2027, while revenue from ad-supported plans could increase from $1.15 billion to $2.42 billion over the same period at a CAGR of 16%, a Deloitte report said.
While sports content, including the ongoing Indian Premier League, remains free with ads, JioCinema Premium offers exclusive benefits.
Members will get access to top international content dubbed in local languages.
This includes popular series like Game Of Thrones and House Of The Dragon, as well as movies from major studios like Peacock, HBO, Paramount, and Warner Bros. Discovery.
The platform also boasts a vast collection of kids’ and family entertainment, with titles ranging from Motu Patlu and Shiva to Pokémon and Peppa Pig.
JioCinema ensures a safe viewing environment for kids with its parental control features.
For those who love original content and blockbuster movies, JioCinema Premium has got you covered.
With upcoming series like Ranneeti: Balakot & Beyond and Murder In Mahim, members can expect new series premieres every month.
Plus, the platform promises a Bollywood blockbuster premiere every month, starting with Zara Hatke Zara Bachke in May.
JioCinema Premium members will also get early access to content from Colors, Nickelodeon, and other Viacom18 Network channels, including serials before they air on TV.
Faqs
What is the new JioCinema ad-free plan?
JioCinema is launching a new subscription option that allows viewers to enjoy content without interruptions from advertisements.
This plan is set to debut on April 25th, adding to the existing subscription tiers.
How will the new ad-free plan improve viewer experience?
The ad-free plan is designed to eliminate interruptions during streaming, providing a seamless viewing experience.
This is particularly advantageous during live events like the IPL, where ads can be frequent and disruptive.
What might the pricing be for the new JioCinema ad-free plan?
While the exact pricing details are yet to be announced, there is speculation that it might be slightly lower than the current Rs. 999 annual plan, making it an attractive offer for subscribers.
Will there be additional benefits included in the ad-free plan?
Beyond removing ads, the new plan is rumored to offer extra features such as 4K streaming quality and the capability to download content for offline viewing.
What content is available under JioCinema’s current premium plan?
JioCinema’s Rs. 999 yearly plan includes a wide range of content from popular platforms like HBO, featuring hit shows such as Game of Thrones, Euphoria, and The White Lotus, and supports streaming on up to 4 devices.
What is JioCinema Premium Plan Price ?
The new plans start at a market-defining Rs.29 per month. The business has also created a new ‘Family’ plan for Rs.89 per month, which includes 4 simultaneous screen access.
Existing JioCinema Premium subscribers will now receive all of the additional perks of the Family package at no additional charge.
JioCinema Premium Plan: Will IPL Be Free To Watch?
As part of its ad-supported service, thousands of hours of entertainment content
and sports programming, including the current Indian Premier League (IPL 2024), will remain free to access.
JioCinema Premium Plan: What Will Users Get ?
On any device, including connected TVs, members will get their hands on exclusive series, films, Hollywood, kids’ content, and TV entertainment.
Also Read: JioCinema IPL 2024: A Complete Troubleshooting Guide for Error-Free Streaming
Also Read: JioCinema to Introduce New Ad-Free Subscription Plan This April: All You Need to Know