Apple is shifting its focus to iPhone video recording features with the upcoming iPhone 17 Pro models. According to Mark Gurman’s latest Power On newsletter, Apple is now pushing harder than ever to make the iPhone the ultimate tool for content creators. Here’s what we know.
Apple has spent years developing one of the best mobile camera systems, mainly focusing on photography. Now, the company wants to take video to the next level.
Gurman reports that one of Apple’s big goals for the 2025 iPhone lineup including the iPhone 17 Pro and iPhone 17 Pro Max is to convince vloggers and content creators to ditch standalone cameras in favour of the iPhone.
Gurman writes, “One of the goals for 2025’s iPhone line is to get the vlogging community and other video creators to move away from standalone cameras and use the iPhone for even more of their work. Look for Apple to more heavily than ever tout these video recording capabilities when the new iPhones debut in September.”
While specific video upgrades aren’t detailed in the report, it’s clear Apple is gearing up to make a big leap in mobile video recording.
A new leak from Apple insider Sonny Dickson on X (formerly Twitter) gives us a possible first look at the iPhone 17 Pro Max’s design. He shared an image of a rendered model and a MagSafe case revealing what could be a major camera redesign.
Here’s a first look at how cases might look on the iPhone 17 Pro Max. What do you think? pic.twitter.com/HzCGkRBIQv
— Sonny Dickson (@SonnyDickson) February 23, 2025
The images reveal that instead of a clustered camera module in the upper left corner, the flash, microphone and LiDAR sensor are now separated from the triple-lens setup, creating a more spread-out camera layout.
This new “camera bar” design is expected on the iPhone 17 Pro, iPhone 17 Pro Max and the all-new ultra-thin iPhone 17 Air. However, the standard iPhone 17 and iPhone 17 Plus will likely keep the current camera setup.
Answer. Apple is focusing on video recording features with the iPhone 17 Pro models, aiming to convince vloggers and content creators to use the iPhone instead of standalone cameras.
Answer. Leaked images reveal a major camera redesign for the iPhone 17 Pro Max, with a more spread-out camera layout separating the flash, microphone and LiDAR sensor from the triple-lens setup.
Answer. Apple aims to make the iPhone 17 Pro and iPhone 17 Pro Max the go-to tools for video creators, highlighting their video recording capabilities.
Also Read: iPhone 15 Pro Max Video Recording DxOMark Review
Also Read:iPhone 17 Pro May Be Less Durable Than iPhone 16 Pro, Could Get Wireless Reverse Charging
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