Intel Announces Major Brand Update Ahead of Upcoming Meteor Lake Launch; drops ‘i’ branding for core processors, introduces Core Ultra processor for premium chips

HIGHLIGHTS

* Intel has announced ‘Core Ultra’ processor branding for the most advanced client offerings and more.
* The chipmaker is moving to Intel 3/5/7 naming structure and is dropping the ‘i’ that was included in prior generation branding.
* The new client branding begins with Intel’s upcoming Meteor Lake processors.
* Intel has announced a significant update to its client compute branding with the launch of the new Intel Core Ultra and Intel Core processor. Starting with Intel’s upcoming Meteor Lake processors, the new client branding structure incorporates several notable updates. These include introducing Intel Core Ultra processor branding for the most advanced client offerings and more.

Intel announced a significant update to its client compute branding with the launch of the new Intel® Core™ Ultra and Intel Core processor branding. Beginning with Intel’s upcoming Meteor Lake processors, the new client branding structure incorporates several notable updates including:

·       Introducing Intel Core Ultra processor branding for the most advanced client offerings  
·       Updating the Intel Core processor branding for mainstream client offerings   
·       Moving to Intel 3/5/7/9 processor tiering – dropping the “i” that was included in prior generation branding  
·       Introducing Intel Evo™ Edition platform branding for Evo-certified systems  
·       Introducing Intel vPro® Enterprise and vPro Essentials device labels for relevant commercial systems  

Today, Intel introduces a significant update to its client compute branding with the launch of the new Intel® Core™ Ultra and Intel® Core™ processor brands. The new client branding begins with Intel’s upcoming Meteor Lake processors.

“Our client roadmap demonstrates how Intel is prioritizing innovation and technology leadership with products like Meteor Lake, focused on power efficiency and AI at scale. To better align with our product strategies, we are introducing a branding structure that will help PC buyers better differentiate the best of our latest technology and our mainstream offerings.” –Caitlin Anderson, Intel vice president and general manager of Client Computing Group Sales.

The new branding structure is designed for Intel’s future client technology roadmap. These changes make it easier for customers to identify the right client solutions from Intel’s industry-leading partner ecosystem for their compute needs.
And it will do so while emphasizing the prominence of the Intel Core brand that has been a staple of the PC industry for nearly two decades.

Intel announces a significant update to its client compute branding

Furthermore, Intel says that it is updating the Intel Core processor branding for mainstream client offerings. The chipmaker is moving to Intel 3/5/7 naming structure and is dropping the ‘i’ that was included inprior generation branding. These changes will be reflected in brand strings, text, and on the badge.

The company is introducing Intel Evo Edition platform branding for Evo-certified systems and Intel vPro Enterprise and vPro Essentials device labels for relevant commercial systems. The new client branding begins with Intel’s upcoming Meteor Lake processors.

Why this matters?

* According to Intel, the Meteor Lake represents an inflection point in Intel’s client processor roadmap.
* This will be the first client processor manufactured on the new Intel 4 processor node.
* This is the first client chipset design enabled by Foveros advanced 3D packaging technology and will deliver improved power efficiency and graphics performance. 
* This is also the first Intel client processor to feature a dedicated AI engine: Intel AI Boost.

The new branding structure is designed for Intel’s future client technology roadmap. Intel believes that these changes will make it easier for customers to identify the right client solutions from Intel’s partner ecosystem for their computing needs.

Faqs

1) What are the points About the Branding Update?

Ans) The new client branding structure incorporates several notable updates. They include:

Introducing Intel Core Ultra processor brand for the most advanced client processors.
Simplifying the Intel Core processor brand for mainstream client offerings.
Moving to Intel 3/5/7/9 processor tiering starting with Intel’s upcoming next-generation processors.
Evolving the Intel Evo™ Edition platform brand for Evo-verified designs.
Introducing Intel vPro® Enterprise and Intel vPro® Essentials device labels for relevant commercial systems.

2) Why It Matters the new intel branding ?

Ans) Meteor Lake represents an inflection point in Intel’s client processor roadmap. It will be the first client processor manufactured on the new Intel 4 process node. It’s the first client chiplet design enabled by Foveros advanced 3D packaging technology, and it will deliver improved power efficiency and graphics performance. It’s also the first Intel client processor to feature a dedicated AI engine: Intel® AI Boost.

The new branding structure is designed for Intel’s future client technology roadmap. These changes make it easier for customers to identify the right client solutions from Intel’s industry-leading partner ecosystem for their compute needs. And it will do so while emphasizing the prominence of the Intel Core brand that has been a staple of the PC industry for nearly two decades.

3) What’s new in the intel branding ?

Ans) Today, Intel introduces a significant update to its client compute branding with the launch of the new Intel® Core™ Ultra and Intel® Core™ processor brands. The new client branding begins with Intel’s upcoming Meteor Lake processors.

“Our client roadmap demonstrates how Intel is prioritizing innovation and technology leadership with products like Meteor Lake, focused on power efficiency and AI at scale. To better align with our product strategies, we are introducing a branding structure that will help PC buyers better differentiate the best of our latest technology and our mainstream offerings.” –Caitlin Anderson, Intel vice president and general manager of Client Computing Group Sales
An image shows the new Intel Core Ultra brand badge for Intel’s cutting edge, premium client processor offerings. (Credit: Intel Corporation)
An image shows the new Intel vPro brand badge. (Credit: Intel Corporation)
An image shows the new Intel vPro brand badge. (Credit: Intel Corporation)

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