Instagram Rolls Out New Blend Feature – A Personalised Reels Feed for You and Your Friends

Highlights

• Instagram Blend allows users to create personalised Reels feeds with friends or group chats.
• It aims to reconnect users with Instagram’s social roots, encouraging shared exploration of content and easier discussions through DMs.
• It is an invite-only feature and is currently rolling out in select countries.

Caption – Instagram introduces new Reels Blend feature. (Image credit – Instagram)

It looks like Instagram is on a roll of finding creative ways to boost the engagement of reels. Meta’s popular social media app is rolling out a fun new feature called Blend, which lets you and your friends create a personalised Reels feed to enjoy together. Here’s all we know.

What Is Instagram’s New Blend Feature?

How to try the NEW Reels Blend feature with your besties 🎥💞⁰
👆 Go to any DM chat and tap the Blend icon at the top right corner

💌 Send an invite to your friend(s)

🤝 Once they accept, tap the icon in your DM chat to enter your Blend

❤️‍🔥 Have fun exploring Reels for you and… pic.twitter.com/30dwfmTVZT

— Instagram (@instagram) April 17, 2025

Instagram Blend is all about sharing content with the people you talk to most. It’s invite-only and you can create one with just a single friend or a whole group chat. Once you’re in, you’ll get a custom Reels feed that updates daily with videos picked based on everyone’s interests.

The idea is to explore what your friends are into and discover new content together, all while keeping the conversation going in the DMs. When someone reacts to a Reel in the Blend, Instagram will let the rest of the group know, making it easier to chat about it in your messages.

As Instagram puts it, this feature is meant to bring the platform “closer to its roots of sharing moments with friends,” something that’s been a bit lost over time with the rise of influencers and ads.

The feature was discovered by reverse engineer Alessandro Paluzzi for first time last year. Paluzzi even posted his finding on X (formerly Twitter).

#Instagram is working on Blend: #Reels recommendations based on reels you’ve shared each other and your reels interests 👀

ℹ️ Private between the two of you. You can leave a Blend at any time. pic.twitter.com/1kcssBuf7G

— Alessandro Paluzzi (@alex193a) March 28, 2024

This feature isn’t available on TikTok, so it’s a unique move by Instagram to boost Reels discovery and keep people watching content together. However, if the name sounds familiar, that’s because Spotify already has a feature called Blend. It works similarly, combining the music tastes of two or more users into a shared playlist that refreshes daily.

Instagram’s Blend takes that same shared experience concept and applies it to short-form video, giving Reels a more social and personal touch.

How to Start Using Instagram’s Blend Feature?

Here’s how you can start using the Blend feature on your Instagram account.

Caption – Instagram’s new Blend feature. (Image credit – Instagram)

• Open a one-on-one or group DM chat.
• Tap the new Blend icon at the top.
• Hit “Invite” to ask your chat buddies to join.
• Once at least one person accepts, your Blend is good to go!

You can revisit it anytime by going back to the same DM chat and tapping the Blend icon again. The feature is currently rolling out in select countries.

FAQs

Q1. What is Instagram’s Blend feature?

Answer. Instagram Blend is an invite-only feature that allows users to create personalised Reels feeds with friends or group chats, updated daily based on shared interests.

Q2. How does Blend bring users closer to Instagram’s social roots?

Answer. Blend encourages shared exploration of content, making it easier for users to discover new videos together and discuss them in direct messages.

Q3. How can users activate the Blend feature on Instagram?

Answer. Users can open a DM chat, tap the Blend icon, send invites to friends or group members, and start their personalised Reels feed once someone accepts the invitation.

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