Highlights
- Instagram now restricts Live broadcasts to accounts with 1,000+ followers.
- Meta says the update is to enhance experience quality, though critics speculate it’s due to high livestream hosting costs.
- The change applies to public and private accounts, but is being phased in currently impacting public ones.
If you are a small content creator on Instagram, this news is for you. Instagram has rolled out a major change to its Live broadcast feature that mostly impacts content creators with a small number of followers. According to new rules, going live on the platform now requires accounts to have at least 1,000 followers to go live.
Over the past few days, users have reported that they’re no longer able to start Live broadcasts, even if their accounts were previously eligible.
A notification now appears for affected users that reads, “We changed the requirements to use this feature. Only public accounts with 1,000 followers or more will be able to create live videos.”
Meta has confirmed the update to multiple media outlets, stating that the move is intended to “ensure the best experience” for creators who use Live and to enhance the feature’s overall usage quality. However, the company has not explained why accounts with fewer than 1,000 followers would negatively impact the experience.
A report from TechCrunch speculates the decision may be driven by cost concerns, noting that “since hosting livestreams is expensive, Meta may have decided that it doesn’t want to support broadcasts with only a handful of viewers.”
Meta also clarified that the new rule will apply to both public and private accounts. However, it appears to be rolling out gradually for private users. That may explain why the current notice only mentions public accounts, for now. This change could effectively phase out the option to livestream to just a few close friends, a niche feature Instagram had introduced earlier in 2024.
FAQS
Q1. Who can go Live on Instagram now?
Answer. Only public accounts with at least 1,000 followers are currently allowed to start Live broadcasts. Private accounts may be affected later as the change rolls out.
Q2. Why did Instagram make this change?
Answer. Meta says it’s to ensure the “best experience” for creators and improve overall Live feature quality. Some speculate it’s due to the high cost of hosting livestreams with low viewership.
Q3. What happens if I don’t meet the follower requirement?
Answer. Users with under 1,000 followers will see a notice that says, “Only public accounts with 1,000 followers or more will be able to create live videos.” Live access will be restricted until the account meets the new threshold.
Also Read:
Instagram Now Lets You Share Spotify Songs With Sound in Stories
Instagram Is Finally Testing a Repost Button for the Main Feed