Instagram Delays ‘Edits’ App Launch Until March 31

Highlights

• Instagram’s video editing app Edits’ release is postponed to March 31, 2025.
• Edits will offer comprehensive creative tools for video enthusiasts.
• It includes cropping, combining clips, adding sound, creating subtitles and more.
• The launch of Edits aligns strategically with the banning of TikTok and CapCut in the U.S.

Instagram’s upcoming video editing app Edits won’t be launching as planned. According to an updated listing on the App Store, the editing app is now expected to arrive on March 31, 2025 instead of its previously announced launch date, which was March 13.

In case you are wondering why, Meta hasn’t shared a reason for the delay.

While we wait for any official word or clarity, here’s all about the Edits app.

What is Instagram Edits?

First announced by Instagram CEO Adam Mosseri, Edits is designed for users who are “passionate about making videos” on their phones.

Explaining the app in detail, Mosseri wrote, “Edits is more than a video editing app, it’s a full suite of creative tools. There will be a dedicated tab for inspiration, another to keep track of any early ideas you might have, a much higher quality camera which I used to record this video, all the editing tools you’d expect, the ability to share drafts with friends and other creators, and, if you decide to share your videos on Instagram, powerful insights on how those videos do.”

 

View on Threads

 

The app promises to be a “full suite of creative tools” with features such as –

• A dedicated inspiration tab
• A space to track ideas
• A “much higher quality camera” for video recording
• “All the editing tools you’d expect”
• The ability to share drafts with friends and other creators
• Easy export to Instagram and insights for Reels performance

From what we’ve seen in screenshots, Edits will let users crop videos, combine clips, add sound and voiceovers, create subtitles and more. It will also support direct video recording with customisable resolution, frame rate and colour settings.

Moreover, videos exported from Edits won’t have a watermark unlike some competitors.

Interestingly, Instagram announced Edits on the same day that TikTok and CapCut were banned in the U.S. Since Instagram already competes with TikTok via Reels, launching a dedicated video editor makes strategic sense.

The app will launch first for iPhone with an Android version coming later.

FAQs

Q1. When is the new expected launch date for Instagram’s Edits app?

Answer. The Edits app is now expected to arrive on March 31, 2025, instead of its previously announced launch date, which was March 13.

Q2. What are some of the features of Instagram’s Edits app?

Answer. Edits promises to be a “full suite of creative tools” with features such as a dedicated inspiration tab, space to track ideas, “much higher quality camera” for video recording, editing tools, share drafts,  and easy export to Instagram.

Q3. Why does the launch of Instagram’s Edits app make strategic sense?

Answer. Instagram announced Edits on the same day that TikTok and CapCut were banned in the U.S. Since Instagram already competes with TikTok via Reels, launching a dedicated video editor makes strategic sense.

Also Read: Threads Hits 275 Million Active Monthly Users, Mosseri Confirms

Also Read: Instagram Rolls Out 3-Minute Reels, Rectangular Grids, and a New Edits App Amid TikTok Ban